As Bromley, Jiminy Peak, and Cranmore Mountain Resorts approached the 2017/18 winter season, the Fairbank Group, which runs all three iconic mountains, was looking to a way to solve two key challenges.
Challenge #1: Planning Ahead
The first is getting more people to plan ahead. The uncertainty of life and weather can lead skiers to play a waiting game which can put resort operators in a tough spot. These resorts wanted to reward skiers who purchased their tickets...
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