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Case Study
How Ski Butternut Converted 44% of Lapsed Passholders With the Help of Four Simple Emails
Marketing Cloud Attractions Ski

Turnover. Churn. Lapsed pass holders. Different industries have different names for it, but we’re all fighting against the same frustrating math — every year, we have to create enough new customers to make up for the existing ones that we lose. We have to do a great job marketing just to get back to the starting line!

Of course, we’ve all heard that re-convincing an existing customer is less expensive than acquiring a new one. But knowing that is different than finding ways to actually do it.

This was the chall...

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