Turnover. Churn. Lapsed pass holders. Different industries have different names for it, but we’re all fighting against the same frustrating math — every year, we have to create enough new customers to make up for the existing ones that we lose. We have to do a great job marketing just to get back to the starting line!
Of course, we’ve all heard that re-convincing an existing customer is less expensive than acquiring a new one. But knowing that is different than finding ways to actually do it.
This was the chall...
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