Ken Griffin is Boyne’s Director of Golf Sales and Marketing. He’s using the data that Inntopia’s centralized CRM database makes available to better understand the audiences who have booked golf vacations in the past. This is allowing him to better allocate marketing resources going forward.
“We chose Inntopia because it has the best integration with RTP,” says Griffin. “We’re at a tipping point. We’ve been able to use the tools in Inntopia’s platform to see what’s selling, to people from wh...
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