skip to main content
Sign up for Free INSIGHT Online sessions! Details and agenda→
CONTACT US

Solid Winter Ski Season Ends with a Thud at Western Mountain Resorts

Hopes for a “normal” summer are 120 days out of reach

Denver, Colo., May 15, 2020—Just six weeks after the winter season was abruptly ended on March 15 in the wake of complete ski resort closures mandated by the Covid-19 pandemic, mountain destinations “officially” ended the 2019-20 ski season at the end of April. As mountain towns emptied out quickly, lodging properties in six western …

Read the full post →

Snowfall Nudges Winter Occupancy Up While Revenue Holds Steady at Mountain Destinations

(Covid-19 started having an impact)

Denver, Colo., March 13, 2020—Timely snow at many western mountain destinations helped nudge aggregated occupancy figures into positive territory after several months of decline while rate and revenues remained steady. The most recent aggregated data from nearly 300 lodging properties throughout six western states was released by DestiMetrics* in their monthly Market Briefing from Inntopia with data that includes figures …

Read the full post →

Occupancy Keeps Softening at Mountain Destinations Despite Excellent Slope Conditions

Denver, Colo., Feb. 18, 2020—As abundant snowfall has continued to blanket most western mountain resorts and deliver a second consecutive year of excellent slope conditions, a curious dichotomy has evolved. Despite the widely-reported exceptional skiing and riding, and very robust economic indicators, aggregated data from 18 western mountain communities is showing that lodging occupancy is actually slipping in year-over-year comparisons. The ongoing trend was …

Read the full post →

Rates Keep Rising at Western Mountain Resorts, Occupancy Continues to Soften

Denver, Colo., Jan. 15, 2020—Generous snowfall and good slope conditions throughout most of the U.S. western resorts along with less than ideal conditions in other regions is helping to buoy lodging rates even as occupancy figures continue to slip. Once again, DestiMetrics* is reporting in their monthly Market Briefing from Inntopia that the trend for rising rates is continuing, despite some consumer push-back and …

Read the full post →

Western Mountain Destinations Report Uptick in Revenue Despite Declines in Occupancy and Softening Rates

Denver, Colo., Dec. 13, 2019—As 18 western mountain destinations spread over six states assess the status of the 2019-20 winter season, a decline in occupancy and softening of daily rates are continuing a gradual trend that has been emerging for more than a year. In the most recent analysis released by DestiMetrics* in their monthly Market Briefing from Inntopia, consumer rate resistance is pushing back …

Read the full post →

Final Summer Lodging Results at Western Mountain Destinations are Mixed; Winter Holding Steady

Denver, Colo., Nov. 14, 2019—The six-month summer season that tracks from May through October for mountain destinations, finished with lackluster results and the softest aggregated summer occupancy figures in a decade. Modest gains in the Average Daily Rate (ADR) did boost overall summer revenues though, according to the DestiMetrics’* Market Briefing released yesterday by Inntopia. All results are based on data collected through Oct. 31 …

Read the full post →

Winter Showing Signs of Rebound in Southeast Resort Destinations; Still Lagging Behind Last Year

 

DENVER, COLO., Oct. 22, 2019—September’s booking pace improved overall performance at participating Southeast properties for the winter season, but having started the season in negative territory at the beginning of the season, there is still some ground to recover. The notable shift in lodging patterns was reported yesterday in the DestiMetrics Market Briefing by Inntopia, a report that encompasses nine Southeast destinations in five …

Read the full post →

Western Mountain Destinations Have Mixed and Modest Summer Gains; Winter Currently Following That Pattern

Denver, Colo., Oct. 22, 2019—Strong bookings made during the month of September helped boost the overall outlook for the summer season and upcoming winter months. In the most recent DestiMetrics* Market Briefing released by Inntopia with data collected and compiled through Sept. 30, aggregated occupancy for the month of September was up a slight 0.8 percent compared to last September, but when coupled with the …

Read the full post →

Summer Patterns at Mountain Destinations Remain Essentially Unchanged Through August

Denver, Colo., Sept. 16, 2019—The peak months for summer visitors in mountain destinations wrapped up in August with little change in either year-over-year occupancy or revenues. Results for September and October are still pending but bookings for the fall and early winter months were cooling down as of Aug. 31 according to the most recent DestiMetrics’* Market Briefing released by Inntopia. The trend of slipping …

Read the full post →

Shift in Summer Performance at Mountain Destinations

OCCUPANCY UP SLIGHTLY FROM LAST MONTH BUT DOWN FOR SUMMER; RATES UNCHANGED AS SUMMER REVENUE REMAINS FLAT AT MOUNTAIN DESTINATIONS

Denver, Colo., Aug. 15, 2019—At the halfway point of summer, lodging properties in mountain destinations are enjoying a strong overall seasonal performance, but lacking the impressive year-over-year growth figures posted in the past decade. Eighteen destinations across six western states reported a slight recovery …

Read the full post →

Summer Occupancy Is Down At Western Mountain Destinations; Daily Rates Still Edging Up

Denver, Colo., July 18, 2019—After nearly seven years of consistent year-over-year growth, aggregated lodging results among 18 mountain communities in six western states is starting to experience small but measurable declines. The DestiMetrics’* monthly Market Briefing released yesterday by Inntopia, revealed that modest declines that started appearing more than a year ago are emerging as a slight, but consistent, negative trend.

For the month of …

Read the full post →

Mountain West: Moderate Rate Growth and Flat Occupancy Through Early Summer

While some participating mountain destinations are still offering limited snowsport activities, many are hustling to get their resorts and communities ready for summer activities and events following an extended winter season. In the most recent DestiMetrics* monthly Market Briefing released by Inntopia, the short-term outlook for lodging properties is showing continued healthy gains in daily rate despite nearly flat year-over-year occupancy.

Kicking off the …

Read the full post →

As Expected, Snowy Winter Sets New Records at Western Mountain Destinations

The long winter season that continued to deliver abundant snowfall even through late spring resulted in a new all-time aggregated record for occupancy, rate, and revenue among participating destination mountain resorts in six western states. Inntopia released their DestiMetrics’* monthly Market Briefing yesterday with the final results of the 2018-19 winter season and an updated report on bookings for the upcoming summer.

The winter season …

Read the full post →

Lodging Record Anticipated at Western Mountain Destinations for 2018-19 Winter Season

Denver, Colo., April 15, 2019—The question isn’t whether western mountain lodging will set an all-time record this season, the question is how big that record will be—and if the record will be for occupancy, rate, revenue, or all of them. In the most recent monthly DestiMetrics* Market Briefing released by Inntopia, as of March 31, aggregated actual occupancy for the full six-month season was up …

Read the full post →

Revenue and Occupancy Edging to Possible Winter Records at Mountain Destinations—Depends on April

Denver, Colo., March 19, 2019—A winter season that began on a downward trend in the wake of last year’s disappointing snow conditions, is now moving towards new records for occupancy and revenue, thanks to a strong economy and generous snowfall across most of North America. Inntopia released their monthly DestiMetrics* Market Briefing for the West yesterday and as of Feb. 28, actual occupancy for the …

Read the full post →

Abundant Snowfall Drives Strong January Bookings; Rates Climb

Denver, Colo., Feb. 20, 2019—With most mountain regions receiving steady and abundant snowfall, all traces of last year’s “snow hangover” evaporated during January as a strong booking pace throughout the month boosted aggregated occupancy and revenues for both the month and full winter season. In the most recently reported data released by Inntopia in their monthly DestiMetrics* Market Briefing, as of Jan. 31, bookings made …

Read the full post →

Snow and Rate Driving Booking Pace at Western Mountain Resorts

Nothing like a strong wave of mid-November snowfall from the Sierras to the Rockies to give winter bookings a boost for the upcoming ski and snowboard season at western mountain resorts. According to DestiMetrics* monthly Market Briefing released yesterday by Inntopia, as of Nov. 30, aggregated bookings made during the month of November for arrivals from November through April are up 12.8 percent compared to …

Read the full post →

Summer Mountain Lodging Officially Posts Record; Pattern for Winter Bookings is Shifting

The six-month summer season for participating western mountain properties officially ended on Oct. 31. As of that date, the month of October wrapped up with a 4.2 percent dip in occupancy and a 4.3 percent gain in the Average Daily Rate (ADR) to finish with essentially flat revenue for the month—down 0. 1 percent when rounded compared to October 2017.  The results were released yesterday …

Read the full post →

Mountain Summer Lodging Poised to Post Another Record; Winter Bookings Cool Down

Economic momentum triumphed over wildfires and occasionally uncooperative weather to help western mountain lodging shake off Mother Nature’s curve balls and deliver what will almost certainly be the region’s fifth consecutive summer record for both occupancy and revenues—with one more month to go. As of Sept. 30, summer occupancy for the six months from May through October is up two percent compared to the same …

Read the full post →

Southeast Lodging Occupancy Posts New Summer Record

Daily rates and revenues also post slight seasonal gains

Good weather and a strong economy are being credited with giving participating Southeast destinations a new summer occupancy record—albeit a small one, according to Inntopia in their DestiMetrics Monthly Market Briefing released last week. As of Aug. 31, participating Southeast destinations in five states were up an aggregated 2.2 percent occupancy over last summer for the …

Read the full post →
© 2019 Sterling Valley Systems - All Rights Reserved - Privacy Policy

Save on the 2020 INSIGHT Conference
(Two Days Only)


An unnamed internet retail giant has turned July 15-16 into an international shopping holiday, and we’ve decided to join in.

For two days only, you can register for the 2020 Insight Conference at Hotel Talisa at Vail, CO for only $575 $499/person.

Just click here –
Register Now →