In the previous Kitchen Table Gregg and I looked at some metrics that could signal WHEN to begin marketing again. They also looked at some considerations as to the WHAT and HOW of marketing once you began dipping your toes back into the marketplace. This week we looked at some real world examples of promotions that can help drive revenue today even in the face …
Kitchen Table Recap: Six Non-Traditional Ways to Generate Revenue During COVID-19
Kitchen Table Recap: When and How to Start Promotional Marketing Again
The big question we sought to tackle on our last Kitchen Table conversation was,
“So…when will it be OK to market again?”
In my mind the answer to that question is NOW-ish…BUT there are some major qualifiers on that statement – the WHAT and the HOW are more crucial now than ever before.
Before We Start
Before we jump into the details, I think it …
Kitchen Table Recap: Trends and tips for watching COVID-19 recovery milestones.
In last weeks Inntopia Family Kitchen Table conversation, I kicked off the call with a dive into what numbers we are all watching to know how and when to ramp up our marketing. It’s a tough place to be in. Nobody wants to insensitive or say the wrong thing during a tricky time, but we’ve gotta get some revenue in the door ASAP.
So we …
Inntopia Kitchen Table #4 Recap: Three Operators Share their Plans for Re-opening
May 5, 2020 – Now that many travel operators are opening or planning to re-opening the near future, we thought it would be a very good time to bring in some friends from across the industry to discuss what they have in store for their operations. You can also click here to view the recording of this conversation.
Chief Marketing Officer