Trends & Insights

Q: How does ski resort email performance fluctuate throughout the year?
Q: How does ski resort email performance fluctuate throughout the year?

After our recent "day of the month" question, Eric Hoffman, from Park City Mountain Resort said, "would be much more interested to see a month to month comparison, leading into and over the course of the winter, perhaps even week by week." Your wish is our command, Eric. In fact, we went one …

Q: Does day of the week impact ski resort email open & click rates?
Q: Does day of the week impact ski resort email open & click rates?

Ski industry day of the week... There's a lot of data out there that tries to answer this question. Unforuntately, none of the samples are industry specific. For this week's "Stash" we're going to dig deep into our database to answer this question specifically for resorts. The Theory Now, this may depend on your personal history, but many …

Q: Does day of the month impact ski resort email open & click rates?
Q: Does day of the month impact ski resort email open & click rates?

Avoiding Bill Paying Times... The idea behind this question is simple and, intuitively, makes sense to ask: wouldn't the large amount of bills, mortgage payments, and spending that come at the beginning and end of each month mean marketing is LESS effective and make sending emails mid-month MORE effective? The Theory So, if this is true, …