Trends & Insights

Q: Age vs resort spend: when does lodging spend peak for destination guests?
Q: Age vs resort spend: when does lodging spend peak for destination guests?

Following up on a few of our recent analyses of behaviors related to a guest's age, we looked at one more today: lodging spend. As life circumstances like family, income, and retirement flow with age, how does that impact the revenue each visitor generates and where does it peak? Here's what we found. The Goods We …

Top 5 Resort Marketing Insights from the Stash
Top 5 Resort Marketing Insights from the Stash

As we wrap up a summer of Stash topics, we took some time to compile the best of the best from the last six months before we head into the winter season. We've covered everything from lodging and length-of-stay to social media and email trends. Here were our favorites. #1 - Q: Can one …

Q: Skiers love their snow, but do storms actually influence skier behavior?
Q: Skiers love their snow, but do storms actually influence skier behavior?

Without snow, the ski industry wouldn't exist. Diehards live, pray, and dream of the white stuff, but does the fact it's snowing at your resort today and not tomorrow impact the way skiers behave on any given day? A challenging question, but one we certainly weren't going to back down from. Here's what …