Trends & Insights

Does ending a price in “9” increase clicks or engagement?

Last week we looked at how many prices actually end in "9" versus other numbers. The results were a bit surprising, but we promised we'd dig one layer deeper and look at message engagement for each group of prices. Here's what we found. The Goods To find our answer we took the same sample of 75,000 messages …

How many resort marketing prices actually end in “9”?

It's a pricing tale the world over: ending a price with the number "9" makes it appear smaller than it really is. But how many prices actually use this strategy? Is it a bygone cliche or still alive and well? Here's what we found. The Goods To find our answer we looked at over 75,000 marketing messages …

How much do public school breaks influence midweek occupancy?

School breaks impact occupancy. We all know it. It’s part of the reason we release a school break report every spring. But how much of a difference do these days off actually make in the visitation and occupancy of resorts? Last week we looked at a shift in Easter’s place on the calendar. Today we’re …

What happens to occupancy when Easter shifts and fewer schools are on break?

School breaks impact occupancy. We all know it. It’s part of the reason we release a school break report every spring. But how much of a difference do these days off actually make in the visitation and occupancy of resorts? This week and next we’re answering this question in two ways. The first, is what …

The hospitality email marketing metric that refuses to budge.

Marketing pundits have been predicting the demise of email marketing for more than a decade. As such, we've been monitoring some of the vital signs of this channel over the years and wanted revisit one of the most important today: opt outs. Are more people getting tired of hospitality email marketing in 2017 than years …

Ten key insights to help you drive season pass sales this spring.

A decade ago, mountain resorts wouldn't be thinking about selling passes for weeks or months. Today, pass season is already upon us. So being, we rounded up ten of our favorite insights on season passes to review as you start the annual cycle again this spring. If someone uses their season pass X times, what’s the …

The most popular email domain resorts send to just keeps growing.

When we looked at the email domains resorts were sending to back in October 2013, Yahoo! was the surprise winner with Gmail close behind. Then when we revisited this stat in 2015 Gmail had nudged into the front. How does the breakdown look in 2017? Take a look. The Goods To find our answer we used the …

Social engagement rate continues to fall for every medium…except one.

A few months ago we posted a breakdown of which content types were being shared on Facebook. The takeaway was simply that photos have dominated the Facebook content landscape over the last half decade. But that analysis was only looking at volume. What happens when you bring engagement into the mix? Do photos get the …

Is a 5:00am searcher more likely to book a room than a 5:00pm searcher?

Let's say you get 200 people to perform a lodging search on your site but half of them start at 5:00am and the other half begin at 5:00pm. Will there be any difference in the number of trips that actually get booked between those two groups? That was our question. Here's our answer. The Goods An itinerary …

How many ski resort guests actually self-identify as “skiers”?

A big takeaway from our reader survey was interactivity. So last week we sent the notification list an overview of our methodology and question and then asked them to predict the results. We then promised to share their predictions next to the actual numbers this week. Take a look. An interesting thing happens the more people …