Trends & Insights

The top 10 marketing insights of 2016.
The top 10 marketing insights of 2016.

Every January we summarize the year's best Tuesday Trends insights with a Top 10 list (here's 2012, 2013, 2014, and 2015). This year, however, we're doing it a little early (you'll find out why next week) but staying true to the format of ranking these articles by the open rate of the email alerts we …

How long does it take for someone to book after they open or click an email?

How long does it take for someone to go from opening your email to a transaction? A day? Three days? What about clicking? These are common questions and ones that, today, we'll begin to answer. Here's what we've found. The Goods To find our answer we looked at 20,000 recent transactions that occurred within four days of …

Does email performance drop when more marketers are sending emails?
Does email performance drop when more marketers are sending emails?

Last week we noticed that email performance dipped when send volume was highest, but is that a widespread trend or a one-off fluke due to the marketing overload that only happens during a free-for-all like Cyber Monday? That was our question, here's our answer. The Goods To find our answer we looked at over 700,000,000 emails sent …

A simple, day-by-day guide to Thanksgiving marketing performance.
A simple, day-by-day guide to Thanksgiving marketing performance.

Next week is Thanksgiving in the United States. As such, it's one of those tricky holiday windows where your brand may have something to say but you're never quite sure when to say it. Even trickier are the marketing-laden days of Black Friday and Cyber Monday that follow. So, when should you send those email …

Seven insights into how age correlates to key guest behaviors.
Seven insights into how age correlates to key guest behaviors.

We’ve been publishing new content every week since 2012. Do the math, that's over 200 unique insights based on unique data sets. Every year we do a recap of the top posts, but those lists aren’t broken down by topic which is how most of you sort through our archive of charts and insights. Rather than …

Can marketing automation raise your online review scores?
Can marketing automation raise your online review scores?

I think you'd be hard pressed to find a hospitality brand that doesn't want to see their online review score jump a notch or two. As such, it's probably no surprise that many resorts and hotels (our clients included) are using things like review widgets integrated into guest surveys and automated guest service messaging in …

The one content type that's slowly dominating hospitality marketing on Facebook.
The one content type that’s slowly dominating hospitality marketing on Facebook.

We've shared a handful of macro-level insights into how resorts and hotels use social media, but an interesting angle came up after last week's analysis of snow vs foliage engagement at winter resorts. Simply put, which content type - photos, videos, or other - is most shared on Facebook by hospitality marketers? Here's what we …

Snow vs Foliage: which takes the win for fall ski resort engagement?
Snow vs Foliage: which takes the win for fall ski resort engagement?

The last month has been a gold mine for ski resort content. Fall leaves arrived and peaked with some of the best colors in years at some resorts. At the same time, the first snow dusted mountain tops and snowguns were tested in preparation for the upcoming ski season. But which earned the most engagement? …

Should you send deadline emails the last day? The day before? Two days before?
Should you send deadline emails the last day? The day before? Two days before?

We all use deadlines to drive urgency, but what's the right timing when it comes to reminding potential guests about those deadlines? The last day? The day before? Two days before? Where's the balance between last-minute urgency and being too late? Here's what we found. The Goods To find our answer we looked at deadline reminder emails …