Trends & Insights

Tropical Storm Alberto Causes Dip in Southeast

Occupancy, room rate, and aggregated revenues all ticked up during the month of May at Southeast destinations, despite potentially damaging economic news and the tropical depression Alberto that disrupted Memorial Day weekend at some resorts. As of May 31, marking the mid-point of the summer season (March through August), aggregated occupancy is up 2.9 percent …

SUMMER BOOKING PACE SURGES DURING APRIL AT SOUTHEAST DESTINATIONS

Southeast destinations in four states managed a strong rally during the month of April following a sluggish performance last month for summer bookings. According to the most recent data released by Vermont-based Inntopia in their monthly DestiMetrics Market Briefing, as of April 30, aggregated occupancy among participating destinations for the full summer season from March …

The 2017/18 end-of-season email marketing performance benchmarks.

Has it already been a year since we last updated these stats? Hard to believe. But you know what they say, time flies when you're helping resorts send hundreds of millions of crazy-effective, data-driven emails. Before we jump into the results, some quick data behind the data: Data comes from a sample of 50 mountain resorts. In …

Summer Revenue and Occupancy Climbing but Varies by Region

The roller coaster winter season at western mountain resorts managed to wrap up with a revenue increase of 1.8 percent over last year as of April 30. The aggregated figure set a new revenue record among participating properties. Although occupancy finished the season down one percent compared to the previous winter, increases in the Average …

BOOKING PACE AT SOUTHEAST DESTINATIONS DROPS SHARPLY IN MARCH; DAILY RATES REMAIN STRONG

Following two consecutive months of a robust booking pace at resort destination properties in four southeastern states--South Carolina, Georgia, Florida, and Alabama—as of March 31, the booking pace for arrivals for the upcoming summer season from March through August dropped a sharp 18.7 percent compared to the same time last year. The latest data was …

Winter Season Continues Momentum into Summer Months at Southeast Destinations

Strategic rate management and positive messaging is being credited with taking a potentially disastrous winter season for southeastern resort destinations and turning it into a success. As of Feb. 28, aggregated occupancy among participating lodging properties in four states (South Carolina, Georgia, Florida, Alabama) achieved a 12.7 percent gain in occupancy for the six months …

Strategic Rate Management Boosts Booking, Occupancy, and Revenue for Winter Months at Southeastern Resorts

In response to a winter season that started in September with damaging hurricanes, destination and resort lodging properties throughout the Southeast lowered rates to attract visitors for the winter months of September through February—and it worked. According to data released yesterday by Inntopia in their monthly DestiMetrics* Market Briefing, consistent and moderate declines in rate …

OCCUPANCY AND BOOKINGS SLIDE; REVENUES HANGING ON AT WESTERN MOUNTAIN SKI RESORTS

Meager snowfall at most western ski resorts during January has led to a drop off in bookings for the remainder of the ski season as lodging properties maintain a tenuous hold on revenues. The downturn was reported this morning by Inntopia in their monthly DestiMetrics Market Briefing to participating lodging and marketing organizations. As of …