Trends & Insights

Summer Revenue and Occupancy Climbing but Varies by Region

The roller coaster winter season at western mountain resorts managed to wrap up with a revenue increase of 1.8 percent over last year as of April 30. The aggregated figure set a new revenue record among participating properties. Although occupancy finished the season down one percent compared to the previous winter, increases in the Average …

BOOKING PACE AT SOUTHEAST DESTINATIONS DROPS SHARPLY IN MARCH; DAILY RATES REMAIN STRONG

Following two consecutive months of a robust booking pace at resort destination properties in four southeastern states--South Carolina, Georgia, Florida, and Alabama—as of March 31, the booking pace for arrivals for the upcoming summer season from March through August dropped a sharp 18.7 percent compared to the same time last year. The latest data was …

Winter Season Continues Momentum into Summer Months at Southeast Destinations

Strategic rate management and positive messaging is being credited with taking a potentially disastrous winter season for southeastern resort destinations and turning it into a success. As of Feb. 28, aggregated occupancy among participating lodging properties in four states (South Carolina, Georgia, Florida, Alabama) achieved a 12.7 percent gain in occupancy for the six months …

Strategic Rate Management Boosts Booking, Occupancy, and Revenue for Winter Months at Southeastern Resorts

In response to a winter season that started in September with damaging hurricanes, destination and resort lodging properties throughout the Southeast lowered rates to attract visitors for the winter months of September through February—and it worked. According to data released yesterday by Inntopia in their monthly DestiMetrics* Market Briefing, consistent and moderate declines in rate …

OCCUPANCY AND BOOKINGS SLIDE; REVENUES HANGING ON AT WESTERN MOUNTAIN SKI RESORTS

Meager snowfall at most western ski resorts during January has led to a drop off in bookings for the remainder of the ski season as lodging properties maintain a tenuous hold on revenues. The downturn was reported this morning by Inntopia in their monthly DestiMetrics Market Briefing to participating lodging and marketing organizations. As of …

Snowfall Challenges Cause Slowing in Occupancy; Winter Season Revenues Remain Up

Denver, Jan. 16, 2018—Many western mountain resorts struggled throughout December with a combination of below average snowfall and shifts in school breaks, which together caused a dip in occupancy and revenues for the month. According to the most recent data released by Inntopia in their monthly DestiMetrics Market Briefing, as of Dec. 31, aggregated occupancy …

Southeast Destination Lodging Continues to Benefit from High Occupancy

According to the most recent aggregated data released by Inntopia in their monthly DestiMetrics Market Briefing, as of Nov. 30, participating southeast destinations are recovering nicely from the season of storms with improving strength in both occupancy and revenues. For the month of November, actual occupancy was up a sharp 8.9 percent, which offset the …

Snowfall May Be Down, but Revenues are Up at Western Mountain Resorts
Snowfall May Be Down, but Revenues are Up at Western Mountain Resorts

While many western mountain regions are struggling to make snow, based on data released by Inntopia in their monthly DestiMetrics Market Briefing, resorts are not experiencing a negative impact on their bookings as of Nov. 30. For the month of November, occupancy was up 7.1 percent and revenues were up 11.4 percent compared to the …