Q: What were the most popular resort marketing insights during the 2012/13 season?
VP of Marketing
If you’ve ever seen the movie “Inception”, you may understand what we’re about to do here. Like dreams inside of dreams, we’re about to Stash the Stash. Between October 2012 and June 2013, we covered 35 different marketing topics. So, which ones were the most popular? Take a look.
As you likely know, we alert marketers of new Stashes via email each week (you can sign up at the bottom of this post). Some of those emails had high open rates but low click rates. For others, it was the exact opposite. To rank Stash posts, we combined the two metrics: dividing total clicks by the total emails delivered (Clk/Del below).
So, if it was sent to 200 people, 80 opened (40% open rate), and 40 clicked (50% click rate), you’d get a clicks/delivered rate of 20% (40/200). That’s the number you see in the far left column of the table below. The title is a link in case you missed that post, and the date each post was published is after that. Take a look.
There aren’t any hard and fast trends that stand out. The top 5 posts were published all the way from January to June and cover season passes, summer, social media, and lodging. Same goes for the bottom 5 with topics traversing an equally broad range of themes.
What This Means
More than anything, we wanted to give all the new Stash followers a fun way to review some of the topics they had missed with a truly Stash-like method of prioritization.
We may have our favorites, but hopefully these numbers don’t lie and give you a good reading list that will spark new ideas, help you think outside the box and, ultimately, improve your marketing. Thanks for being along for the ride and see you next week!
Come On In
The Stash isn’t going anywhere. So if you want the next topic we add to this list waiting in your inbox Tuesday morning, stick your email below.