Q: How frequently are resorts uploading YouTube videos now since they started in 2006?
In April we dug into the SlopeFillers data archives to compare the pace of posting on Facebook this year compared to previous years. What surprised us...
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In April we dug into the SlopeFillers data archives to compare the pace of posting on Facebook this year compared to previous years. What surprised us...
Inherent in some of the data we publish is the need to update the trends on a regular basis. Such is the case with the social media growth data we pos...
As we continue to build out our new social CRM tool, we can't help but get excited about the things resorts are able to learn about their guests. One ...
Last week we showed off some of our new social CRM capabilities at Destination Summit. With more eyes seeing this data, a new list of Stash topics wa...
Social media is slowly beginning to mature as a marketing medium. Brand fan pages on Facebook, for example, didn't even launch until 2007. As more an...
One of the first Stash posts we tackled was daily open and click rates for resort email campaigns throughout the year. With another year of email per...
While we often think that increases in fan and follower counts tell the whole story, they really are a representation of net new followers because the...
After updating our social media study a few weeks ago, we promised to dig a little deeper on some of these metrics and compare them to last year to se...
This week's Stash is a little bit different. We may dig even deeper on this later, but we wanted to get a pretty unique set of data in your hands soo...
With such similar lengths, parallels have often been drawn between subject lines and tweets. A few months ago we looked at how the length of subject ...
We all know, or at least assume, that older guests are less likely to use social media than younger guests. In true mythbusters style, we wanted to, ...
A few weeks ago, we used season-long snowfall data to see how one aspect of skier behavior might be impacted by the knowledge that flakes are falling ...
