We are thrilled to welcome the following guest speakers, industry leaders, sponsors, partners and staff to lead presentations, breakout sessions, interviews, panel discussions and more!
We are thrilled to welcome the following guest speakers, industry leaders, sponsors, partners and staff to lead presentations, breakout sessions, interviews, panel discussions and more!
Trevor Crist, CEO, Inntopia
Trevor is the founder and CEO of Inntopia, a pioneer in Software as a Service (SaaS) in the travel sector. Inntopia powers commerce, marketing, and business intelligence for some of the best known ski, golf, and vacation destinations in North America, Australia, and Europe. Under his leadership, Inntopia has grown both organically and through acquisitions into a leading provider of travel technology and solutions worldwide.
In addition to his role as CEO of Inntopia, Trevor serves on the board of the Chill Foundation, and can regularly be found playing music at a variety of local venues. Trevor is a graduate of Middlebury College, and lives in Stowe, Vermont.
Corey Ryan, Chief Commercial Officer, Inntopia
Corey was the Founding Principal at Ryan Solutions, now Inntopia Marketing, providing database marketing and CRM services for hundreds of resorts, hotels, and destinations from North America to Australia. Inntopia Marketing puts beach-goers on the beach and heads in hotel beds, helping separate consumers from their disposable income and making them happier for having done so. Before founding Ryan Solutions which was acquired by Inntopia in 2016, Corey worked as the Director of Database Marketing for Vail Resorts, helping build their marketing technology infrastructure.
John Kitonis, Chief Technology Officer, Inntopia
John joined the Inntopia team of developers in 2015. He brings to the table 20 years of software development experience and expertise in leading technology teams. He has architected and released commercial products for companies ranging in size from startup to the Fortune 500. Positions prior to Inntopia include VP of Application Development & SQL with Winxnet and VP of IT / Software Development at CIEE. John attended UVM and Johnson State College, holds a CSM certification, and is a strong proponent of Agile development methodologies.
Ralf Garrison, Director DestiMetrics Business Intelligence
Ralf is the Founding Principal of DestiMetrics, a Denver-based travel research and consulting services company recently acquired by Inntopia. Since its establishment in 2004, DestiMetrics has grown to provide a family of destination marketing and research-related products and services, with dozens of destinations and resorts, hundreds of lodging properties and several thousand subscribers, all focused on destination resort communities and their tourism-dependent businesses. Garrison’s career has evolved over the years, and now includes an esteemed position in the travel industry and stewardship of a number of related businesses.
Amy Josef, Director of Account Management, Inntopia
Amy came to Ryan Solutions after spending a decade working at Vail Resorts where she ran the Peaks loyalty program, all corporate direct mail and the pass marketing programs. Amy was a Principal with Ryan Solutions and had responsibility for overall client satisfaction and consulting delivery. At Inntopia, Amy oversees Inntopia’s marketing consulting team. When Amy’s not at the office you may find her skiing, camping, cycling or competing in triathlons. When she’s not doing that (and often while she is), she’s chasing after her boys and trying to keep up.
Tom Foley, Director of Business Intelligence, Inntopia
As Senior Analyst at DestiMetrics, Tom presents from a unique perspective about macro and micro economic trends and conditions in destination travel markets that makes presentations informative and actionable.
Foley’s foundation in research-based marketing metrics and a deep background in leisure travel provide him with a solid foundation from which he writes, presents and consults on Destimetrics’ behalf to the destination marketing organizations and their tourism-dependent businesses in mountain and warm-weather markets across the country that make up Destimetrics’ subscribers.
Gregg Blanchard, Director of Marketing, Inntopia
Gregg joined the company as part of the Ryan Solutions acquisition in 2016. He’s also the creator and editor of SlopeFillers, a resort marketing blog and toolset used by thousands of resorts marketers each week. Gregg is known for his level-headed, unique perspective on marketing topics and industry trends and is a regular contributor to industry publications. Gregg lives in Eden, Utah with his wife and two children and is a proud passholder of Nordic Valley, the state’s smallest ski area.
Brian Forrest, Director of Partner Services, Inntopia
Brian joined Inntopia in January of 2016. He comes to us from Burton Snowboards where he worked in a number of Operations, Supply Chain, and Account Management roles over the last 20+ years. Most recently, Brian was responsible for the Account Management and Customer Service teams who worked with customers at all levels of the Burton business. At Inntopia, Brian is focusing his Customer Support team on working with our valued partners to help them grow their businesses. Big things to look out for include a new Inntopia online training platform, sharing of best practices for Inntopia products, and more proactive communications from the Support and Account Management teams.
Originally from central Massachusetts (and a faithful Bruins, Red Sox, Patriots, and Celtics fan), Brian has spent most of his adult life in Vermont. In his spare time you might find him fly-fishing, snowboarding, mountain biking, or watching his kids play hockey.
Ben Zeeb, Senior VP of Product Development, Inntopia
Ben joined the Inntopia team as part of the acquisition of Ryan Solutions. As Senior VP of Product Development at Inntopia, Ben is focused on integrating and enhancing the eCommerce, marketing and business intelligence product suites into a cohesive platform to support the needs of central reservations, eCommerce, marketing and operations. Ben has experience in applications focused on Marketing, Hospitality, HR and Financials. Ben is a graduate of the University of Colorado. In his spare time he enjoys being in the mountains, on the rivers, and pounding the single track.
Mike Hayes, Senior Global Digital Marketing Manager, Ben & Jerry’s
In his role, Mike leads global digital marketing and e-commerce for both the packaged and retail business. Mike leads the strategy, development and execution of digital campaigns and tactics that drive Ben & Jerry’s three-part mission. Mike is passionate about exploring new ways companies can interact and engage their consumers by providing unique experiences. Before joining Ben & Jerry’s, Mike held various marketing positions at the Magic Hat Brewing Company.
MJ Legault, Principal, Origin Design + Communications
As one of the mountain sport industry’s leading marketing strategists, MJ is widely recognized as a thought leader among marketers in our field. She’s known to call a spade a spade— usually while swearing. Most recently, she has been involved in strategic development for campaigns with Jay Peak Resort, Taos Ski Valley, Lululemon and Smartwool. In between client consultations, marketing lectures, strategy sessions, and airport layovers, you’ll find MJ on her motorbike or snowboard, seeking open spaces.
Rory Tucker, UX & Technical Director, Origin Design + Communications
As Origin’s Technical Director, Rory is the liaison between tricky marketing strategies and simple UX design. From websites to apps, from impossible
to possible, he’s a relentless champion for the end-user without losing sight of technical solutions that clients can understand. In his spare time, you can spot Rory with an SLR in one hand and an iPhone in the other, documenting his biking, skiing, running, and camping adventures for his 100k Instagram followers.
Erik Austin, Vice President of Sales and Marketing, Resort Reservations Whistler
Erik first built an adventure travel and activity business. He joined Mont Tremblant Reservations in 1997 and subsequently helped to expand the company to Resort Reservations Whistler and played a key role in the Intrawest-RezRez acquisition in 1999. Intrawest and RezRez grew a small division of the Intrawest Corporation into a network of travel distribution destination-focused, central reservations booking and planning source company. He also directed cross resort campaigns for Intrawest. In November 2010, Intrawest sold its interest in Whistler Blackcomb Holdings and Resort Reservation Whistler. He is also a board member of CRADR (Central Reservations Association of Destination Resorts), Canadian Ski Hall of Fame and World Ski / Snowboard Festival.
Jessica Jacobi, Senior Digital Marketing Manager, Aspen Skiing Company
Jess joined the marketing team at Aspen Skiing Company in March 2012 after working in Denver as a Brand Strategist for Monigle Associates, focusing on clients including CenturyLink, Western Union and Paychex. Her focus at Aspen Skiing Company is CRM, loyalty and research, and she manages the digital services team within marketing. Jess is a Colorado local and graduated from The Wharton School at the University of Pennsylvania, where she was a sprinter on the Women’s Track and Field Team. She resides in the Roaring Fork Valley with her husband and corgi puppy, Bibs, Aspen Snowmass’s marketing secret weapon.
Rob Megnin, Director Sales, Marketing, Reservations and Snowsports, Killington Pico Ski Partners, LLC.
Rob has been in the industry for almost 30 years. Stints as Exec of SANY, Marketing at Eldora, Hunter, Mountain Creek and Killington/Pico, have given Rob tremendous experience in marketing and selling mountain resorts. Rob has a passion for driving beginners to the sport and seeing them through to conversion to core. Last year Rob had the honor of working with, Powdr, USSA, FIS and the Killington Community on the return of the World Cup to the eastern U.S. Rob was noted as saying… “This was the single greatest experience of my career. Now these entities have started the process to commit to Killington for 17 & 18, as such for two more years we’ll have the distinct privilege of welcoming the world to Vermont. So excited and proud of all involved!”
Regan Betts, Director of Brand, Ibex Outdoor Clothing
Regan joined the marketing team at Ibex in September 2016 after a decade working at Smartwool. Her range of experiences allows her to bring a strong brand-driven perspective to Ibex. Her focus is on differentiating Ibex in the marketplace through an integrated approach of brand story promotion. Following in influx of boycotts of the Outdoor Retailer Show from other industry leaders, Ibex opted to take a different stand by deciding to stay, and add their voice to the collective. Regan will speak of this position at the General Session.
Shawn Owens, Resort Sales Director, Stowe Mountain Resort
Shawn is a 24 plus year veteran of the ski resort industry. He has worked in the Sales and Marketing departments starting in the early 90’s at Sunday River Ski Resort in Maine, Okemo Mountain Resort in Vermont, Whistler Blackcomb Resort in British Columbia, Canada and for the past fourteen years has held the position of Resort Sales Director at Stowe Mountain Resort in Stowe, Vermont. Shawn is a Board of Director and national voting member of the United State Ski and Snowboard Hall of Fame and has been with them for eight years.
Ed Lewis, Founder and CEO, SNOCRU
Ed is based in Park City, UT, and wants people of all ability levels to enjoy skiing and snowboarding the way it should be, with friends. He created SNOCRU, the first “micro-social” app built for the entire snow sport industry on this foundation. Today, the app is now rated #1 snowsports app by Ski Magazine, Snowboard Magazine, Tech Cocktail, Wired Magazine, Unofficial Networks, Snowbrains, and Freeskier Magazine. A graduate from the University of Vermont, Ed is co-founder and partner of KingFisher Heliskiing. Also serving on the board of Kensington Investment Company, High Fives Foundation, Alpine Initiatives, and Grand Circle Corporation. Ed also supports endeavors to raise awareness of the impact of global climate change through Protect Our Winters.
Corinne Prevot, Founder and CEO, Skida
In 2008, Corinne created the first Skida hats as a cross-country ski racer at Burke Mountain Academy for teammates and friends. The demand for colorful hats and headbands snowballed beyond the ski racing community and the company continued to grow. While attending Middlebury College, Corinne launched Skida Plus One, a donation program that provides hats to patients undergoing chemotherapy. A study abroad program in Kathmandu Nepal introduced her to an authentic cashmere industry. After graduating in 2013, Burlington has been her home base, as well as a welcoming and supportive community. Based in Burlington since 2013, Skida is Vermont-based headwear and accessories company, offering both a made-in-Vermont ski-inspired collection, as well as a line of luxurious cashmere knitwear from Nepal.
David Bradbury, President, Vermont Center for Emerging Technologies (VCET)
VCET is an independent nonprofit technology business organization offering business mentoring, venture capital, three co-working facilities, and substantive networking to the region’s entrepreneurs, investors and next generation employers. In addition to the over 1,500 startups assisted, VCET counts 48 firms in its lifetime portfolio whose cumulative payroll exceeds $90 million, have earned over $120 million in cumulative revenues and that have now attracted over $164 million in total capital. In 2013, the UBI Index ranked VCET #11 globally and #5 in the U.S. David earned a B.S. in Business Administration from the University of Vermont and an M.B.A from Babson College, the world’s top ranked entrepreneurship program. When not grabbing coffee with entrepreneurs or reading technology journals, David is snowboarding and mountain biking with his wife Emily and two sons in Stowe, Vermont.
Lisa Gosselin Lynn, Moderator
Lisa is the editor and co-publisher of Vermont Ski + Ride, the Northeast’s largest ski publication, and Vermont Sports. She also serves as vice president of the parent company, Addison Press, named Family Business of Year by the UVM Grossman School of Business in 2016. Before joining Addison Press, Lisa served as the Commissioner of Economic Development for the state of Vermont. Lisa has also been the editorial director/editor-in-chief of national magazines EatingWell, Bicycling, Audubon and Islands as well as executive editor of Ski. She has been a senior brand manager for branding agency Kelliher Samets Volk and has written features for publications ranging from Men’s Journal to Newsweek to Forbes. Lisa grew up in France, graduated from Yale and lives in Stowe and Middlebury, VT. She tries to ski 50 or more days a year.
Sam von Trapp, Vice President, Trapp Family Lodge
Sam is the grandson to the legendary Maria von Trapp made famous by The Sound of Music . He was born and raised in Stowe, Vermont. After studying economics and geography at Dartmouth College, he traveled extensively as a ski-instructor in Colorado, Brazil and Chile before returning to Stowe and Trapp Family Lodge where he is now Vice President. He lives on property with his wife, Becky, and their son, Wolfgang.
Laurent R. Vaucher, General Manager – Mountains, SKIDATA Inc.
Laurent moved from Switzerland to Colorado with his family to join SKIDATA in April 2015 where he manages the Denver office and the SKIDATA Mountain Business for North America. His duties include business development, personnel management, customer service, financial oversight, and insuring technical and customer service excellence for all projects. Prior to SKIDATA, he was Maintenance Manager at Vercorin and CEO at Thyon in the 4 Vallées in the Swiss Alps. He also worked in the semi-conductor field in Switzerland and in the power electronic industry in California as an Engineer. Laurent has a BS in Electrical Engineering from the University of Applied Science in Biel and a MBA in Finance and Corporate Management from the University of Lausanne in Switzerland.
Winthrop H. Smith Jr., Chairman and CEO of Summit Ventures (which owns Sugarbush Resort) and President of Sugarbush
Win purchased Sugarbush in October 2001 and oversees daily operations at the resort. He spent twenty-eight years at Merrill Lynch & Co. In the final ten years of his career at Merrill, he was an executive vice president of Merrill Lynch & Co., a member of its Executive Management Committee, and Chairman of Merrill Lynch International. Smith serves on the board of the Vermont Ski Areas Association and is Vice Chair of the National Ski Areas Association and a member of their Executive Committee. He is the Immediate Past Chair of Vermont Business Roundtable and a former chair of the Lake Champlain Regional Chamber of Commerce. In 2013, Win authored and published a book entitled Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World. Win is married to Lili Ruane and has four children, four step-daughters, and six grandchildren, four of whom are already passionate skiers at Sugarbush.
Parker Riehle, President, Ski Vermont / Vermont Ski Areas Association
Parker Riehle has been at Ski Vermont for over 17 years, serving as President since 2006 overseeing all aspects of the association’s efforts in governmental affairs, marketing and public relations. Parker serves as the chief lobbyist on all matters impacting ski area operations and is the lead spokesman for the industry with the media, industry conferences and other audience groups on the state of the Vermont ski industry, operational challenges, economic benefits and the imperative of learn-to initiatives. A graduate of Vermont Law School and Hamilton College with a B.A. in creative writing, Parker serves on several boards and commissions, including the Vermont Travel & Recreation Council, the Vermont Ski & Snowboard Museum and the VLS Sports Law Institute Board of Advisors.
Roger Brown, Co-founder, Untapped
Roger Brown counts alpine racing as his athletic background. An All-American and NCAA champion while at Dartmouth (’04), he continued on to the U.S. Ski Team (2005-2007) before starting a maple syrup farm in Richmond (Slopeside Syrup) with three cousins from his Cochran Family. Roger also worked for U.S. Senator Patrick Leahy, holds an MBA from the University of Denver, studies at Vermont Law School, and was named the 2014 Sugarmaker of the Year by the Vermont Maple Industry Council. He lives in RIchmond with his wife and three kids.
Albert Ferrando, Founder Innovation & Technology, CEO, Spotlio Inc.
Albert is responsible for the technical vision behind Spotlio. Albert holds a MSc in Computer Science by the Swiss Institute of Technology in Lausanne (EPFL), he is passionate about all things mobile and about leveraging mobile technology to help businesses achieve their goals. Before founding Spotlio, Albert held a variety of technical and product management positions within technology companies in Switzerland, Austria, and Spain, where he focused on building out sales platforms and SaaS initiatives. Albert likes to cycle and run and enjoys a healthy Mediterranean diet. However, he uses far too many social apps for his own good.
Scott Guyette, Founder/Lead Pricing Analyst, Specific Gravity Consultancy
Scott has been involved in the outdoor recreation industry for over the past decade. He works directly with resorts as well as service providers developing a reputation for efficiency and profitability. His dynamic pricing experience focuses on maximizing revenue potential and building a responsive and adaptable model for lift ticket revenue. An avid outdoorsman himself, you’ll catch Scott riding down the mountain on two wheels in the summer and on one plank in the winter.
Chris Lamothe, eCommerce Manager, Ski Banff-Lake Louise-Sunshine and skibig3.com
Chris lives at the intersection of marketing and technology. Chris worked for IBM, Desjardins and the Canadian Forces out of Montreal before moving back to his home province of Alberta 10 years ago. Chris tweets more than he should under the handle of @banffchris.
Tim Bonnell, Senior Manager of IT and Web Development, Tourism Whistler
After graduating from the University of Waterloo in the early 90s with an engineering degree, Tim immediately headed west to escape the lack of mountains in southern Ontario. For the past 20 years he has worked in the IT industry, initially focusing on network architecture and more recently on web development and analytics. Tim was responsible for the development of whistler.com’s customized booking funnel and is continually looking for ways to optimize website conversion. Tim lives in Whistler, B.C. with his wife and son. In his spare time, Tim climbs and ski-tours as much as possible.
Patty Weber, Implementation Manager, Inntopia
Patty has worked in hospitality, the ski industry in particular, for over seven years. Her broad experience allows her to have a unique understanding of the industry: from the guest stand point to front line sales, as well as back-office management. As part of Inntopia’s Implementation Team, Patty has worked with many of the newer Inntopia partners, leading implementation efforts to streamline the process and more recently, INNovative U, Inntopia’s newest external eLearning Solution. As a lover of the outdoors, she finds Vermont to be the perfect place to call home.
Tim Kiely, Senior Software Engineer, Inntopia
Since joining Inntopia in 2015, Tim has focused on exposing the power of the Inntopia system through RESTful APIs. Tim has over 15 years of experience building server-side solutions. Tim’s passion as a software engineer is designing intuitive, resilient systems that make users happy. As tech lead on the interfaces team, Tim is currently working with talented engineers to build robust, scalable architectures for Inntopia. Tim is a graduate of the University of Michigan. When not writing code, he can be found at the rink, tearing it up in D4 adult rec. hockey.
Paul Wagner, Scrum Master Developer, Inntopia
Paul joined the Inntopia development team in August 2015 and has since been focused on several systems including our Responsive Commerce (eComm), CRS, and Agentopia platforms. Paul’s past 9 years in software development has been in the finance and health care sectors; focused on design and engineering, implementation, the development process, and team work with distributed and co-located teams. Paul attended Saint Michael’s College (VT) and later earned a M.S. C.S. from Boston University (MA); more recently earning a CSM in February. While not at the keyboard, you can find Paul road biking, running, swimming, tinkering, or generally not at a computer.
Holly Baker, Senior Partner Services & Integration Specialist, Inntopia
Holly has been with Inntopia since 2007. She has worn a few different hats, including Strategic Account Manager and Support and Training Manager, before transitioning to her present position. Her primary responsibilities include planning and conducting internal trainings on the Inntopia System for current and new staff, as well as supporting our teams with troubleshooting, training and interface configuration. Outside of Inntopia world, Holly is a certified in Personal Training, Group Fitness as a Kickboxing instructor, and enjoys teaching health and wellness when her schedule allows. She also loves spending time with her family and friends.
Ryan Krukar, Revenue Specialist, Inntopia
In his position at Inntopia, Ryan’s focus is on sales, on shaping business intelligence products, and on assisting with account management. Ryan graduated from the University of Vermont with a BA in English and History. He has a wide range of technical abilities and deep knowledge of hospitality software. Prior to Inntopia, he was Director of Lodging and Marketing at Trapp Family Lodge where he was voted 2013 Employee of the Year, and more recently, General Manager at Topnotch Resort and Spa.
Kurt Kinscherf, Senior Account Manager, Inntopia
Kurt joined the team along with the Ryan Solutions acquisition in 2016. He came to Ryan Solutions after spending a decade marketing the resort destinations of Telluride and Crested Butte. Kurt’s expertise includes all things interactive marketing, including website development, digital advertising, email marketing, database marketing, strategic promotion and packaging and creative development. As a Ryan Solutions client in his past life, Kurt is uniquely positioned to understand both sides of the client – agency relationship.
Shawn Twing, President, Barn Door Media
Shawn founded his Vermont-based digital marketing agency in 1998. He is an infinitely curious, avid learner who has spent the last two decades systematically identifying, distilling, testing, and simplifying the principles of highly effective, data-driven digital marketing strategy. Shawn’s approach to strategy utilizes the best of many disciplines including systems theory, John Boyd’s OODA loop, the Theory of Constraints, Robert Fritz’s work on structural dynamics, and the intellectual frameworks developed by Charlie Munger and Warren Buffet.
Andrea Rosamilia, Vice President of Product Management, Inntopia
Andrea works with partners to define strategic goals and requirements that drive technical implementation, while creating and maintaining the strategic roadmap for Inntopia’s product suite. Over the past fifteen years, she held senior managerial positions for leading software development companies in the travel industry including TripCraft, Agilysys, Passkey International, and Sabre Hospitality Solutions. She is a Certified Scrum Product Owner (CSPO) and Certified ScrumMaster (CSM).
Patrick Sande, Senior Account Manager, Inntopia
Patrick joined the team as part of the Ryan Solutions acquisition in the Fall of 2016. He started his career at Schweitzer Mountain Resort in Idaho as a marketing manager before joining Ryan Solutions in 2010. At Ryan Solutions Patrick was a key member of the accounts team during a period of rapid growth and oversaw some of the company’s most innovative clients. A native of Minnesota and captain of the University of Minnesota ski team during college, Patrick now lives near Minneapolis with his wife and two children.
Alex Bornstein, Executive Director and Board member, The Chill Foundation
Alex has 20+ years of unique non-profit and governmental leadership experience, ranging from the forests of Oregon to the jungles of Rwanda to the backroads of Vermont. Under Alex’s leadership, Chill has grown to 35 programs in 13 North American cities, serving more than 1,400 youth, all while increasing revenue by 91%. In May, Chill will implement aggressive expansion plans, opening programs in four new cities, encompassing all four of Chill’s boardsports. Alex embodies Chill’s ethos of “Ride. Inspire. Lead.” – in the office, on the mountain, or connecting with Chill donors and partners.
Join us in Stowe, VT for three days of best practices and cutting-edge trends in travel marketing, commerce, and business intelligence.Learn More