INSIGHT Speakers

We are thrilled to welcome the following guest speakers, industry leaders, sponsors, partners and staff to lead presentations, breakout sessions, interviews, panel discussions and more!

Trevor Crist, CEO, Inntopia
Trevor is the founder and CEO of Inntopia, a pioneer in Software as a Service (SaaS) in the travel sector. Inntopia powers commerce, marketing, and business intelligence for some of the best known ski, golf, and vacation destinations in North America, Australia, and Europe. Under his leadership, Inntopia has grown both organically and through acquisitions into a leading provider of travel technology and solutions worldwide.

In addition to his role as CEO of Inntopia, Trevor serves on the board of the Chill Foundation, and can regularly be found playing music at a variety of local venues. Trevor is a graduate of Middlebury College, and lives in Stowe, Vermont.

Craig Deluca, President, Inntopia
Craig joined Inntopia in 2014 as the Chief Operating Officer. He spent several years as a director and advisor for a wide range of companies in manufacturing and technology. Craig was the Co-Founder of The Arno Group, LLC, a business consulting and M&A advisory firm focused on growth strategies, mergers and acquisitions, and organization development. He was the Co-Founder and CEO of, an online-learning company acquired by Pearson, PLC. Prior to, Craig was President and CEO of Executive Perspectives, a software company specializing in computer-based simulation models, serving Fortune 500 clients including Intrawest, Microsoft, IBM, Ford, Xerox, GAP, Chase, and Verizon. Before EP, Craig was a strategy consultant with Gemini Consulting.

He graduated from Cornell University and holds an MBA from Wharton Business School. He has served on corporate and non-profit boards and was also the Founder and Chair of The Global Challenge, Inc., a nonprofit organization that gives students the tools to solve global problems collaboratively. Always the trailblazer, Craig loves to hike, run, and mountain bike.

Corey Ryan, Chief Commercial Officer, Inntopia
Corey was the Founding Principal at Ryan Solutions, now Inntopia Marketing, providing database marketing and CRM services for hundreds of resorts, hotels, and destinations from North America to Australia. Inntopia Marketing puts beach-goers on the beach and heads in hotel beds, helping separate consumers from their disposable income and making them happier for having done so. Before founding Ryan Solutions which was acquired by Inntopia in 2016, Corey worked as the Director of Database Marketing for Vail Resorts, helping build their marketing technology infrastructure.

John Kitonis, Chief Technology Officer, Inntopia
John joined the Inntopia team of developers in 2015. He brings to the table 20 years of software development experience and expertise in leading technology teams. He has architected and released commercial products for companies ranging in size from startup to the Fortune 500. Positions prior to Inntopia include VP of Application Development & SQL with Winxnet and VP of IT / Software Development at CIEE. John attended UVM and Johnson State College, holds a CSM certification, and is a strong proponent of Agile development methodologies.

Ralf Garrison, Director DestiMetrics Business Intelligence
Ralf is the Founding Principal of DestiMetrics, a Denver-based travel research and consulting services company recently acquired by Inntopia. Since its establishment in 2004, DestiMetrics has grown to provide a family of destination marketing and research-related products and services, with dozens of destinations and resorts, hundreds of lodging properties and several thousand subscribers, all focused on destination resort communities and their tourism-dependent businesses. Garrison’s career has evolved over the years, and now includes an esteemed position in the travel industry and stewardship of a number of related businesses.

Tom Foley, Director of Business Intelligence, Inntopia
As Senior Analyst at DestiMetrics, Tom presents from a unique perspective about macro and micro economic trends and conditions in destination travel markets that makes presentations informative and actionable.
Foley’s foundation in research-based marketing metrics and a deep background in leisure travel provide him with a solid foundation from which he writes, presents and consults on Destimetrics’ behalf to the destination marketing organizations and their tourism-dependent businesses in mountain and warm-weather markets across the country that make up Destimetrics’ subscribers.

Gregg Blanchard, Director of Marketing, Inntopia
Gregg joined the company as part of the Ryan Solutions acquisition in 2016. He’s also the creator and editor of SlopeFillers, a resort marketing blog and toolset used by thousands of resorts marketers each week. Gregg is known for his level-headed, unique perspective on marketing topics and industry trends and is a regular contributor to industry publications. Gregg lives in Eden, Utah with his wife and two children and is a proud passholder of Nordic Valley, the state’s smallest ski area.

Brian Forrest, Director of Partner Services, Inntopia
Brian joined Inntopia in January of 2016. He comes to us from Burton Snowboards where he worked in a number of Operations, Supply Chain, and Account Management roles over the last 20+ years. Most recently, Brian was responsible for the Account Management and Customer Service teams who worked with customers at all levels of the Burton business. At Inntopia, Brian is focusing his Customer Support team on working with our valued partners to help them grow their businesses. Big things to look out for include a new Inntopia online training platform, sharing of best practices for Inntopia products, and more proactive communications from the Support and Account Management teams.

Originally from central Massachusetts (and a faithful Bruins, Red Sox, Patriots, and Celtics fan), Brian has spent most of his adult life in Vermont. In his spare time you might find him fly-fishing, snowboarding, mountain biking, or watching his kids play hockey.

Ben Zeeb, Senior VP of Product Development, Inntopia
Ben joined the Inntopia team as part of the acquisition of Ryan Solutions. As Senior VP of Product Development at Inntopia, Ben is focused on integrating and enhancing the eCommerce, marketing and business intelligence product suites into a cohesive platform to support the needs of central reservations, eCommerce, marketing and operations. Ben has experience in applications focused on Marketing, Hospitality, HR and Financials.

Ben is a graduate of the University of Colorado. In his spare time he enjoys being in the mountains, on the rivers, and pounding the single track.

Jay Curley, Senior Global Marketing Manager, Ben & Jerry’s
Jay leads the development and execution of consumer marketing activities in the United States and global digital strategy. These integrated programs bring Ben & Jerry’s progressive three part mission to life in traditional advertising, innovative social media and digital engagements, retail shops, social activism, and live consumer experiences. Jay has a BA in Psychology from Saint Michael’s College and a MBA from Babson College

Steve Butcher, Co-Founder, Web Consultant, VickeryHill
Steve Butcher has been shoulder-deep in the Interwebs since before Al Gore invented it. He and his team at VickeryHill develop web solutions that work for both the customer and the visitor. They integrate advanced analytics in their projects and train clients to use data to make smart decisions about content development, marketing spends, and overall resource management.

Albert Ferrando, Founder Innovation & Technology, CEO, Spotlio Inc.
Albert is responsible for the technical vision behind Spotlio. Albert holds a MSc in Computer Science by the Swiss Institute of Technology in Lausanne (EPFL), he is passionate about all things mobile and about leveraging mobile technology to help businesses achieve their goals. Before founding Spotlio, Albert held a variety of technical and product management positions within technology companies in Switzerland, Austria, and Spain, where he focused on building out sales platforms and SaaS initiatives. Albert likes to cycle and run and enjoys a healthy Mediterranean diet. However, he uses far too many social apps for his own good.

Alex Bornstein, Executive Director, The Chill Foundation
Alex was recently appointed Executive Director of The Chill Foundation, an international 501c3 non-profit organization that provides opportunities for underserved youth to build self-esteem and life skills through snowboarding and other board sports. Alex has extensive leadership experience in the non-profit, for-profit, and governmental sectors, most recently as the chief operations officer for the Vermont Foodbank.

Scott Guyette, Founder/Lead Pricing Analyst, Specific Gravity Consultancy
Scott has been involved in the outdoor recreation industry for over the past decade. He works directly with resorts as well as service providers developing a reputation for efficiency and profitability. His dynamic pricing experience focuses on maximizing revenue potential and building a responsive and adaptable model for lift ticket revenue. An avid outdoorsman himself, you’ll catch Scott riding down the mountain on two wheels in the summer and on one plank in the winter.

Patty Weber, Implementation Manager, Inntopia
Patty has worked in hospitality, the ski industry in particular, for over seven years. Her broad experience allows her to have a unique understanding of the industry: from the guest stand point to front line sales, as well as back-office management. As part of Inntopia’s Implementation Team, Patty has worked with many of the newer Inntopia partners, leading implementation efforts to streamline the process and more recently, INNovative U, Inntopia’s newest external eLearning Solution. As a lover of the outdoors, she finds Vermont to be the perfect place to call home.

Paul Wagner, Scrum Master Developer, Inntopia
Paul joined the Inntopia development team in August 2015 and has since been focused on several systems including our Responsive Commerce (eComm), CRS, and Agentopia platforms. Paul’s past 9 years in software development has been in the finance and health care sectors; focused on design and engineering, implementation, the development process, and team work with distributed and co-located teams. Paul attended Saint Michael’s College (VT) and later earned a M.S. C.S. from Boston University (MA); more recently earning a CSM in February. While not at the keyboard, you can find Paul road biking, running, swimming, tinkering, or generally not at a computer.

MJ Legault, Principal, Origin Design + Communications
As one of the mountain sport industry’s leading marketing strategists, MJ is widely recognized as a thought leader among marketers in our field. She’s known to call a spade a spade— usually while swearing. Most recently, she has been involved in strategic development for campaigns with Jay Peak Resort, Taos Ski Valley, Lululemon and Smartwool. In between client consultations, marketing lectures, strategy sessions, and airport layovers, you’ll find MJ on her motorbike or snowboard, seeking open spaces.

Rory Tucker, UX & Technical Director, Origin Design + Communications
As Origin’s Technical Director, Rory is the liaison between tricky marketing strategies and simple UX design. From websites to apps, from impossible
to possible, he’s a relentless champion for the end-user without losing sight of technical solutions that clients can understand. In his spare time, you can spot Rory with an SLR in one hand and an iPhone in the other, documenting his biking, skiing, running, and camping adventures for his 100k Instagram followers.

Patrick Sande, Senior Account Manager, Inntopia
Patrick joined the team as part of the Ryan Solutions acquisition in the Fall of 2016. He started his career at Schweitzer Mountain Resort in Idaho as a marketing manager before joining Ryan Solutions in 2010. At Ryan Solutions Patrick was a key member of the accounts team during a period of rapid growth and oversaw some of the company’s most innovative clients.

A native of Minnesota and captain of the University of Minnesota ski team during college, Patrick now lives near Minneapolis with his wife and two children.

Erik Austin, Vice President of Sales and Marketing, Resort Reservations Whistler
Erik first built an adventure travel and activity business. He joined Mont Tremblant Reservations in 1997 and subsequently helped to expand the company to Resort Reservations Whistler and played a key role in the Intrawest-RezRez acquisition in 1999. Intrawest and RezRez grew a small division of the Intrawest Corporation into a network of travel distribution destination-focused, central reservations booking and planning source company. He also directed cross resort campaigns for Intrawest. In November 2010, Intrawest sold its interest in Whistler Blackcomb Holdings and Resort Reservation Whistler. He is also a board member of CRADR (Central Reservations Association of Destination Resorts), Canadian Ski Hall of Fame and World Ski / Snowboard Festival.

Chris Lamothe, eCommerce Manager, Ski Banff-Lake Louise-Sunshine and
Chris lives at the intersection of marketing and technology. Chris worked for IBM, Desjardins and the Canadian Forces out of Montreal before moving back to his home province of Alberta 10 years ago. Chris tweets more than he should under the handle of @banffchris.

Kurt Kinscherf, Senior Account Manager, Inntopia
Kurt joined the team along with the Ryan Solutions acquisition in 2016. He came to Ryan Solutions after spending a decade marketing the resort destinations of Telluride and Crested Butte. Kurt’s expertise includes all things interactive marketing, including website development, digital advertising, email marketing, database marketing, strategic promotion and packaging and creative development. As a Ryan Solutions client in his past life, Kurt is uniquely positioned to understand both sides of the client – agency relationship.

Ashley Fay, Implementation Specialist/Strategic Account Manager, Inntopia
Ashley has worked in implementation and hospitality for over 10 years. Prior to coming to Inntopia is 2011, she worked at Springer-Miller Systems leading numerous implementations. As part of the Implementation Team, Ashley has worked on many Inntopia implementations to leverage her knowledge on integrations such as Siriusware, SMS, DHISCO, and many more. When Ashley is not training or leading implementations, she is currently raising her 3 year old daughter alongside her husband and enjoying all that Vermont has to offer.

Holly Baker, Senior Partner Services & Integration Specialist, Inntopia
Holly has been with Inntopia since 2007. She has worn a few different hats, including Strategic Account Manager and Support and Training Manager, before transitioning to her present position. Her primary responsibilities include planning and conducting internal trainings on the Inntopia System for current and new staff, as well as supporting our teams with troubleshooting, training and interface configuration. Outside of Inntopia world, Holly is a certified in Personal Training, Group Fitness as a Kickboxing instructor, and enjoys teaching health and wellness when her schedule allows. She also loves spending time with her family and friends.

Tim Bonnell, Senior Manager of IT and Web Development, Tourism Whistler
After graduating from the University of Waterloo in the early 90s with an engineering degree, Tim immediately headed west to escape the lack of mountains in southern Ontario. For the past 20 years he has worked in the IT industry, initially focusing on network architecture and more recently on web development and analytics. Tim was responsible for the development of’s customized booking funnel and is continually looking for ways to optimize website conversion. Tim lives in Whistler, B.C. with his wife and son. In his spare time, Tim climbs and ski-tours as much as possible.