INSIGHT Conference

May 22-25, 2017

Preliminary Agenda

General Marketing Agent Administrator/User

This agenda is subject to change
and will be updated daily as more sessions and speakers are added.
The schedule for Tuesday, May 23rd and Wednesday, May 24th will be 9-5pm,
and Thursday, May 25th, 9-1pm.
Click here for more details.

State of Inntopia and Roadmap

Much has happened this year at Inntopia. Trevor Crist, Corey Ryan, Brian Forrest, John Kitonis and Amy Josef provide a deep dive on all that’s new and what’s in store for the years ahead, including eCommerce, Marketing and Business Intelligence solutions and new opportunities for our partners.

Inntopia Marketing Cloud in Review

The last year has been a big one for the Ryan Solutions team as they joined the Inntopia family and rebranded to the Inntopia Marketing Cloud. Corey Ryan and Ben Zeeb talks about the latest and greatest changes with their platform and what’s coming down the pipeline with new technology, integrations, and features to help marketers turn what they know about their guests into targeted, ROI-generating campaigns.

Inntopia Business Intelligence

Tom Foley will be joined by Trevor Crist, Corey Ryan, Ben Zeeb and Ryan Krukar for an overview of the future of this new aspect of the Inntopia family. We’ll talk at the high level about plans for new BI opportunities in-the-works, things we hope to do, and we’ll ask you to help us build a wish list of products you’d like to see the new BI team develop. Come see how we plan to help you make data-driven decisions in the coming months and years.

Engineering the Inntopian Enterprise

Inntopia is growing and modernizing and the software has transitioned from Development to Engineering. John Kitonis, Inntopia’s CTO will provide a behind the scenes look at the processes, technologies and methodologies being used to achieve this, and discuss the integration of the Marketing Cloud and Business Intelligence engineering teams and practices, tools and techniques for ensuring quality, deployment methodologies, and more. 

Innovative U – An update to Inntopia’s eLearning Tool

After a very successful launch last year, Innovative U is in full swing. Join Implementation Manager, Patty Weber, and eLearning Specialist, Melissa Jordan, for a breakout session to discuss what’s new since last year, what’s coming after listening to partner feedback, and hear how the new wave of eLearning has become the solution of choice for many of our current partners during implementation.

State of the Industry

Tom Foley, Inntopia’s Director of Business Intelligence and Ralf Garrison, Director at DestiMetrics Business Intelligence will provide us with an overview of the state of the industry, covering the overall state of the economy and a more detailed look at how mountain destinations fared in winter 2016/17, as well as a look at the summer ahead and a review of the warm weather destinations in the southeast. This informative talk will provide some of the performance-based context for sessions to-come over the balance of the conference.

Inntopia Responsive Commerce: Best Practices

Join Inntopia’s Lisa Prive, Tyler Mumley and Kevin Duff for a look at ways partners use Responsive Commerce to dramatically boost sales; then break in to small groups and share your own success stories. Come away with best practices for leveraging Responsive Commerce to increase your profits.

Inntopia CRS/Agentopia Updates and Practical Advice

Learn what’s new with Inntopia CRS/Agentopia and get some practical advice, and tips and tricks from Holly Baker, Senior Partner Services and Integration Specialist. Participate by sharing your own experiences, ask questions, take these best practices home to start taking full advantage of Inntopia CRS/Agentopia to boost your sales.

Newly Released enhanced GTM (Google Tag Manager) and GA (Google Analytics) capabilities

Shawn Twing, CEO of Barn Door Media, will walk you through some of the cool new things you can do with these features to enhance your business. He will demonstrate scenarios, provide examples of how to best utilize technology and provide you a look at enhanced dashboards. Come see live demos of these enhancements and learn more about the power they provide.

What happens when our Content Marketing stops working?

MJ Legault, Principal Origin Design and Communications discusses how every minute, 2.78 million videos are viewed on YouTube, 39,000 images are posted to Instagram and 537,000 photos are shared on Snapchat. Is there only so much content we can take? Content used to be the way for brands to cut through the clutter, now content has become the clutter. Will this content bubble burst? How will this inundation of content – both useful and utterly rubbish – change in the near future? How can you be ready? This session will explore how consumer habits have changed, some solutions for resort and destination marketers to consider and some take aways that can be applied to your marketing strategy right away.

Asynchronous, Concurrent, Distributed Computing – Yes you really care what that means!

As travel and hospitality eCommerce continues to rapidly change and grow in popularity and functionality, a state-of-the art booking framework will be essential to achieve higher conversion rates and maximize profits. Don’t miss Inntopia engineers, Tim Kiely and Paul Wagner, as they give a non-technical peek behind the curtains at their work on a reservation platform that will handle whatever traffic levels or unexpected disruptions the eCommerce future throws at it. The result will be a faster and smoother user experience resulting in happier customers, employees, and partners.

Marketing Cloud Client Portal Roadmap and Update

As the new client portal takes shape new doors are being opened for powerful intelligence, visualization, and data access for our clients. In this session Ben Zeeb, Inntopia’s Senior VP of Product Development will talk about where the portal was, where it is now, and what’s just around the corner.

Customizing the Inntopia Booking Funnel

Tim Bonnell shares how Tourism Whistler successfully customized Inntopia’s API to synchronize the brand experience, send cart abandonment emails, browse visitor recordings and create customized reporting dashboards.

Turning New Email Addresses into New Guests

Resorts and hotels gather thousands of emails every month or even every week. More often than not, however, these powerful bits of contact information are vastly underestimated and often ignored until the next newsletter. Patrick Sande teaches simple, overlooked campaigns that help you make the most of every email in your database and turn those addresses in a happy, paying guests.

The State of Inntopia RMS

The updated Inntopia RMS is here, new and improved. Are you using it to its full capacity and increasing your productivity in managing your products? Join Gibson LaFountaine and Brian Lyster, both Inntopia Product Owner to learn what’s new – and what’s still to come. Share your thoughts, and let us know what you would like to see added in the near future.

New Inntopia Business Intelligence: Putting your data to work

Get a sneak peek at several initiatives on the drawing board for the Inntopia Business Intelligence team including Revenue Management and the Rent-By-Owner market, two of the hottest subjects in the lodging / property management World. This session will be moderated by DestiMetrics founder Ralf Garrison, and presented by Tom Foley, Director of Business Intelligence, and Ryan Krukar, Lodging Business Intelligence Specialist, Inntopia.

Growing Lift and Activity Ticket Yield using Inntopia

Scott Guyette of Specific Gravity will lead this interactive session on capturing more revenue through Inntopia’s Yield View platform. Learn about the benefits of dynamic price models, review best practices, explore the depth of capability within the platform and discuss development of effective reporting.

Spotlio’s Booking Layers and Apps benefit Whistler Blackcomb

Albert Ferrando, CEO at Spotlio Inc., leads this session introducing the success of Whistler Blackcomb with SPOTLIO. Erik Austin VP Sales and Marketing, Resort Reservations Whistler shares his experience working with Spotlio, and leveraging Spotlio’s Booking Layer to achieve and exceed their goals firsthand. Come and discover more insights about Spotlio’s Resort Apps and upcoming brand new features. 

Live Chat in the Cart; Lessons Learned and Shared

Chris Lamothe, eCommerce manager for Ski Banff-Lake Louise-Sunshine and shares how ran live chat in a half-hearted fashion for several years before ramping things up in 2016-17. The benefits have been significant, this is an opportunity to see how little changes can have a big impact, and where to go from here.

Taking Guest Surveying from Good to Great

Do your guest surveys fall into a black hole? In this session we’ll talk about how you can use advanced survey techniques, dashboards, and follow up management to turn surveys from glanced-at reports to an integral part of the guest experience and marketing process. In this session, Kurt Kinscherf, Senior Account Manager at Inntopia discusses what other resorts are doing, what you can do to improve, and some of the technology now available on the Marketing Cloud platform.

Supplier Engagement from the Reseller Perspective

Suppliers are the backbone of the Inntopia network and our number of new suppliers increases each day. In this breakout session, Strategic Account Managers Julianna Fedrizzi and Duncan Nutter, discuss strategies for getting new suppliers up and running with Inntopia efficiently and successfully and for keeping existing suppliers engaged and up-to-date with new features.

Behind the Scenes from Slopefillers’ Upcoming Rebrand

What started as a side project in 2010, SlopeFillers has become a trusted name in resort marketing ideas used by thousands of marketers each week. Now, in 2017, the site will be making it’s largest pivot ever in both strategy and style. Join Gregg Blanchard for a behind-the-scenes tour of marketing mistakes, lessons, and successes from the SlopeFillers story as well as an overview of the strategies and principles he’s applying during the next chapter and a first look at the new site.

Springer-Miller Systems / Inntopia New Integrations

Carson Foerster, Director of Sales and Steve Cunningham, Senior Sales Manager at SMS get a deep look at Inntopia’s two-way interface with Springer-Miller Systems and discuss current and potential new feature integration.

Ride, Inspire, Lead.

The Chill Foundation is rapidly growing in order to serve more youth, in more cities, than ever before. Alex Bornstein, Executive Director at The Chill Foundation discusses how Chill inspires youth to overcome challenges through boardsports and what you can do to support Chill’s impactful work.


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