Kick off the conference by mingling with everyone over cocktails and appetizers on the outside deck of the Grand Hyatt Vail. Use this opportunity to collect your conference credentials and get situated.
Inntopia CEO Trevor Crist welcomes all to INSIGHT and gives a very brief overview of the schedule of events.
Overview of security in our systems, including “Inntopia’s Castle security philosophy”, and a discussion about security in our payment systems, including an update on fraud mitigation strategies. This conversation will continue at the 4pm round tables to be held on Tuesday and Wednesday. More details to follow.
This year’s General Session will include a Jeopardy-style game where contestants will battle out their Inntopia knowledge, while all attendees are both entertained and informed of important introductions, announcements, and general information for the upcoming meeting days. Meet key members of our team, vendors, and other fellow attendees!
Enjoy a “state of the industry” synopsis to give you some needed context before digging into the meat of the INSIGHT conference. Tom Foley presents a rapid-fire (and slightly interactive) review of the past year in the destination travel industry. He’ll also give a primer for the year ahead based on the Inntopia DestiMetrics view of the economy, destination lodging, resort visitation, weather, and politics.
A general session discussion about where the industry was, is, and is going among key industry players. The open forum is followed by Q&A.
Partners have often requested that we help them with everything from creating email templates to designing layouts. Learn how these things and more are now available directly from Inntopia through our new Digital Services and Tech services teams and see examples of the work we’re already completed for partners like you.
The Marketing Cloud team discusses the considerable work they’ve done over the past year and goes over some of the exciting projects and themes that are what is in the works for the upcoming months.
Our experts give a tour of the top five Insight reports and share some tips and tricks shared from our experts. Can you handle more? We will also introduce and discuss best practices for our newest KPI/Exec Dashboards.
When we redesigned our Partner Services department last year, one of the most important changes we made was the creation of our Strategic Services team. Comprised of our most experienced account managers, some clients don’t know that they exist and are available to help. Learn what they do, who they’ve done it for, and how they can help your team.
While it’s no secret that Inntopia offers both a CRM (Marketing Cloud) and a booking engine (Commerce), what may not be as apparent is just how successful the resorts and hotels are who use both. In this session, we’ll dig into the nuts and bolts of each platform and how they’re being used in tandem to produce amazing results.
Join Trevor Crist and members of the Inntopia Engineering team as they take you backstage and share some of the work that has gone into the platform during the year. The Inntopia Engineering and IT teams have been working to improve the infrastructure. architecture, performance and practices that move the platform forward.
Take advantage of this interactive hour and opportunity to dig a little deeper on topics that interest you most, to engage in conversations with peers, and to have one-on-ones with our subject matter experts. The specific topics will soon be posted, send us your ideas!
More and more partners are adopting our new eCommerce template to give their interface and booking experience an upgrade. In this session we’ll walk through some of the features and showcase other features you can add-on to further extend the look, feel, and performance of your booking engine.
The List Builder is one of the most commonly used, and most beneficial tools in the Marketing Cloud user’s toolbelt. But it is often hard to know exactly where to begin. In this session we will give an overview of the available data in each table, review the logic to get what you need, and review commonly used fields based on your Point of Sale system.
Email marketing was crushing it in 2010, but what about in 2020? In this session we’ll release the 2019/20 email performance benchmark report and look at more than a decade of resort and hotel email data spanning nearly 3 billion recipients to explore where email marketing was, where it is today, and where it might be in the coming years.
Join Albert Ferrando, CEO of SPOTLIO, together with some key partners, and discover how your destination can exploit the current disruption in the online booking landscape to win more direct booking customers. In this session Albert will highlight the years most significant shifts in online booking and suggest how, with the help of SPOTLIO’s 360° eTourism digital solutions, destinations can best position themselves to benefit from these changes.
With PayPal now a payment option within our eCommerce booking engine, we’ll take a closer look at why it’s great thing to turn on for your guests, early results from partners who already have, and how to get started.
The guest experience begins long before a guest checks in. In this session we’ve cover best practices for every step of the journey from capturing and onboarding to converting new guests in your CRM. We’ll focus on new guest touch points and interactions – what’s your digital 1st impression (review webforms, automation programs, cross channel communication, effective segmentation, etc) – and identify simple ways to make this experience efficient and effective.
Back by popular demand, this session will feature live, collaborative reviews of attendee-submitted email templates by the Inntopia Digital team. We’ll review coding best practice, template design strategy, copywriting, and share lots of tips and tricks to reach the inbox and get big results once you there.
To submit a template for this session, participants need to fill this form.
In the session we’ll dig into the Inntopia Distribution API and discuss opportunities, challenges, best practices, and more to troubleshoot common questions and needs like promotions. Come ready with your own ideas and best practices to share with the group. If you’ve never heard of the Distribution API, this session probably isn’t for you. If you do rely on this tool, this session is one you won’t want to miss.
Writing a blog post or story can be daunting, but it doesn’t have to be. In this session you’ll learn a simple formula that helps you quickly write an clean, easy-to-read article that effectively conveys whatever story or topic you need to cover.
If you aren’t selling activities – or a lot of activities – through Inntopia Commerce, you’re leaving money on the table. Whether it be tubing or rentals or unique experiences, our partners have had a lot of success adding activities to the mix. In this interactive session, we will review some actual real life examples of how these resorts accomplished it, and discuss their wins at all levels of operations. Attendees are invited to bring their experiences and ideas and participate in the conversation.
With the plethora of reports now available, it’s easy to get lost in the numbers. But the report isn’t the solution, it’s the alarm telling you that something might need attention. In this session we’ll dig into some real world reporting examples and discuss what numbers you should watch and then most importantly what tactics to employ based on what you see.
You need to whip up a hero image or ad or email or even a simple website, but you’re not a designer. It turns out that basic design is more science and rules than art and creativity. In this session you’ll learn a set of six simple, easy-to-understand rules you can follow to quickly create sharp-looking visuals.
Is your Inntopia Commerce system in “Set It and Forget It” mode? When is the last time that you revisited any of the settings? Whether you were part of the original implementation or joined your team after Commerce was configured, it’s important to relook at your system settings on a regular basis. Our experts will point out some important settings to review regularly, offer advice, and explain why.
Take advantage of this interactive hour and opportunity to dig a little deeper on topics that interest you most, to engage in conversations with peers, and to have one-on-ones with our subject matter experts. The specific topics will soon be posted, send us your ideas!
Bring your dancing shoes and get ready for a good time and amazing food at the Garfinkel’s in Lionhead Village. Dinner will be served from 6:30-8pm, followed by live music.
Email remains the most effective digital marketing medium around, but taking advantage is about more than just lists and templates. Follow along as our Digital Team walks your through a full framework for sending effective, high-performing emails. We’ll cover everything from deciding what to send (and what not to send) to checklists that streamline the process and prevent mistakes.
Do elections impact how people travel? Does it matter if it’s an end of term or new term? Does it matter which party wins? What about the ramp up? We’ll give some insights using historical data to help you plan for the months leading up to, and following, the 2020 presidential election.
Dynamic pricing for activities can be a game changer for your resort’s bottom line, generating 5%-15% extra annual revenue. We will review real resort examples of successful strategies generated from dynamic pricing programs, that we are now offering with our partner Specific Gravity.
Think you know surveying? Think again. The art of surveying continues to evolve. Follow along as we showcase some novel surveying strategies that are gathering better, more actionable data about guests. And learn early results from best practices from other industries that we’ve been testing with beta partners.
Mistakes happen. Maybe a link was wrong, maybe a price was wrong, maybe even the entire audience was wrong! Let’s take a look at what to do when mistakes do happen and how to best “fix” them.