INSIGHT News

The 8-0-2 is Front and Center at INSIGHT

Stowe, Vermont will be buzzing with some two hundred ski industry leaders attending INSIGHT, Inntopia’s annual conference held at Topnotch Resort this May 22-25. The annual conference focuses on bringing together key leaders and personnel from management, marketing, sales, IT, reservations, and more for three days of presentations and discussions focusing on best practices and cutting-edge …

Discounts for INSIGHT Attendees at Stowe Stores and Restaurants

Local area stores and restaurants invite you to show your attendee badge to enjoy a few discounts during your stay in Stowe. Ben & Jerry’s www.benjerry.com/about-us/factory-tours Free Factory tour with show of attendee badge Body Lounge www.bodyloungevt.com 20% off Body Lounge Arnica Products Bunya, Bunya www.facebook.com/bunyabunya.vt 20% off your entire order Decisions Clothing www.facebook.com/DecisionsDecisions 20% off one item of choice. Idletyme Brewing Company www.idletymebrewing.com 15% discount on food In Company Clothing www.incompanyclothing.com 10% …

Vermont: A Small State with A Big Brand

Vermont: the “Small State with the Big Brand.” Indeed, the Vermont brand fares well in the marketplace; the state is perceived as attractive, simple, authentic, and pristine (1). Additionally, many residents of the 14th state take pride in shopping locally and in supporting Vermont start-ups, which in turn contributes to elevating Vermont brands from grass-roots to the …

How Big Season Passes Power the Mountain Community

The influx of “Big Pass” offerings has forever changed the North American ski resort industry, and more recently made an entrance into European resorts. In light of the recent mergers and acquisitions, and the growing market power of skiing empires, what can one expect for the mountain community? How is the pricing strategy actually developed? What are the risks …

Brands Taking a Stand!

Increasingly, brands are using their power to create change in the world, often via environmental, social, or political activism. How and when can this be effective for the business and the cause? Can you improve both the world and your bottom line? And what are the risks? A question and answer session will follow the …

Roger Brown, co-Founder of Untapped Speaks at INSIGHT

Untapped co-founder Roger Brown will be one of the panelists on the "Vermont: A Small State with a Big Brand" session at INSIGHT. The general session, held on Tuesday, May 23rd in the Pinnacle Ballroom at Topnotch Resort in Stowe, will also feature Sam vonTrapp, VP of Trapp Family Lodge, Corinne Prevot, Founder and CEO of …

Jess Jacobi Shares Inspiration Behind #TheAspenWay National Campaign

We are pleased to welcome Jessica Jacobi, Senior Digital Marketing Manager at Aspen Skiing Company, as a panelist at INSIGHT on the "Brands Taking a Stand!" general session on Tuesday, May 23rd. Jessica will share how Aspen Skiing Company is dedicated to shaping their upcoming 2017-2018 National Campaign with a strong focus on proclaiming the core values for which the …

Five Tips to Help You Prepare for INSIGHT

Any way you look at it, you will be kept busy while attending INSIGHT. In store for you are engaging and inspiring speakers, enlightening topics, opportunities to network with industry peers, AND parties and activities to conclude long days of conferencing. Here are a few tips to help you plan, pack, and get to Stowe …

Glove Drive to Support The Chill Foundation

We hold The Chill Foundation close to heart, and invite all attendees to join us in this support by bringing a pair of gloves that will be donated to the non-profit at the conference. We thank you in advance for helping make a difference in the life of as many youths as possible. We will also …

INSIGHT General Schedule of Events

Here is a brief look at the schedule of events to help you prepare for the INSIGHT Conference. For a more detailed agenda, click here. Monday, May 22, 4-7 pm. Welcome Reception at The Alchemist Brewery, 100 Cottage Club Road in Stowe. Drop by to meet everyone as you roll into town and enjoy appetizers from the Art …