Skip to Main Content
📖 Get a free, printed copy of our book →

Trends Q: Does a video upload get more engagement than a video link share on Facebook?

photo of the author Gregg Blanchard

Last week’s analysis of Facebook engagement by length and post type sparked a few questions. One of which was centered around video types because, to Facebook, a video upload and a video link share (YouTube, Vimeo, etc.) are both considered “videos” because both can play directly from the news feed. But does one get more engagement than the other? Here’s what we found.

The Goods
To find our answer we looked at the same 3,000 videos included in last week’s analysis. This time, however, we grouped the videos by type – video files uploaded directly to Facebook vs. links shared to videos on other sites (Facebook, Vimeo, etc.) – and found the average engagement. With fewer factors, we’ve detailed rates by engagement type as well.

facebook-video-type-engagement

The simple answer is that the videos uploaded directly to Facebook in our sample got many times more engagement than the links shared to videos hosted elsewhere. To be more specific, Facebook uploads were liked 4.2 times as often (0.84% like rate vs 0.20%), commented on 5.5x as often (0.11% vs. 0.02%) and shared 10.5x as often (0.21% vs 0.02%).

What This Means
While sharing a YouTube video on Facebook may carry benefits outside of the views themselves, it’s hard to argue with gaps like this because it’s very likely that Facebook’s algorithm favors one over the other.

If you haven’t been uploading videos to Facebook, it may be worth a shot going forward.

Rolling, Rolling, Rolling
The Stash ain’t no one-hit-wonder, we publish a new insight like this one every week. Don’t want to miss the next round? Stick your email below to get an alert when it drops.

Free Book The Ultimate Guide to Resort Marketing Automation

An illustrated guide to 26 campaigns that generate loyalty, revenue, and satisfaction. Get a free, printed copy for your team.

    Free Printed Copy →         Free Digital Copy →    
collage of pages from the book

Have a question? Just ask.

photo of tyler maynard

Tyler Maynard
SVP of Business Development
Ski / Golf / Destination Research
Schedule a Call with Tyler→

photo of doug kellogg

Doug Kellogg
Director of Business Development
Hospitality / Attractions
Schedule a Call with Doug→

If you're a current Inntopia customer, contact support directly for the quickest response →

Inntopia Marketing Cloud Multi-system marketing CRM.

Merge data from your PMS, POS, tee-sheet, survey, social media, and more into 360° guest profiles ready for marketing, automation, and service.

    Discover Marketing Cloud →    
screenshot of Inntopia Marketing Cloud