East West Hospitality Chooses Inntopia Marketing Cloud
Strategy, list support, report and analytics to help evolve marketing campaigns
East West Hospitality (EWH) will soon be connected to Inntopia Marketing Cloud and work closely with Inntopia’s Strategic Account Management team to enhance loyalty and communication with current, past, and future guests.
Together, EWH and Inntopia will capture information about customer behaviors to enable targeted business development activities with the goal of enhancing loyalty, improving the customer experience, and serving relevant content. “In today’s ever-changing digital marketing world, it is essential that communication with our current and future guests is both targeted and personal. We selected Inntopia Marketing Cloud to assist us with that expectation. The experience and genuine customer approach of the Inntopia team is a great fit with our East West Hospitality culture,” said Tom Puntel, Vice President, Sales and Marketing for East West Hospitality.
The EWH destinations connecting to Inntopia Marketing Cloud include Beaver Creek, Snowmass, and Vail in Colorado as well as North Lake Tahoe in California. In addition to the destinations, EWH-exclusive properties of Lodge Tower, Solaris, The Lion, and Vail Mountain Lodge are also included in the collaboration.
East West Hospitality was recently honored as the 2018 Business of the Year by Vail Valley Partnership in addition to being awarded Colorado’s Best Property Management Company in the 2016 Colorado BIZ Magazine’s Best of Colorado Awards. East West prides itself on being transparent and collaborative, and on its ability to simplify the complex, all while striving to do the right thing for the community, environment, and those they serve. This new partnership with Inntopia will help the company continue to deliver genuine hospitality and provide value to stakeholders.
Inntopia connects the software systems that manage lodging, skiing, golf, and other functions into one-stop shopping, automated marketing, and powerful business intelligence. Built to solve the complex challenges of destination resorts, Inntopia’s software and expert consulting have become the gold standard for destination hotels and resorts, DMOs, resellers, and other players in the travel industry. Headquartered in Stowe, Vermont, Inntopia sells three core products: Commerce (one shopping cart to sell lodging, activities, and transportation at the same time), Marketing Cloud (the CRM for travel), and Business Intelligence (powerful, predictive benchmarks for destinations and properties). http://corp.inntopia.com/
About East West Hospitality
For more than 30 years, East West Hospitality has managed properties in some of the world’s most sought-after resort communities. East West Hospitality was founded as East West Resorts in Beaver Creek, Colorado in 1986 to manage resort properties developed by its sister company, East West Partners. East West Hospitality offers a variety of luxury mountain lodging in Colorado’s Vail, Beaver Creek and Snowmass Village, and Lake Tahoe, California. The company currently manages over 85 homeowner associations in these locations as well as the Canyons Grand Summit Resort Hotel Homeowners’ Association in Park City, Utah. With more than $2 billion in assets under management, the company is proud to be the trusted hospitality services company and employer of choice built on genuine and enduring relationships. https://eastwesthospitality.com/