Maybe your website has unique pages for each of your product offerings. Maybe you’d like to make promotional emails easier to navigate. Maybe your marketing team wants to highlight specific products. Whatever your goals, using direct URLs can help!
Where Can You Use a Direct URL?
A direct URL can be used in a variety of places. You can use it for guests to click through from an email campaign. You can add a See Availability or Book Now button next to a specific promotion on your website. If you are working with a group, you can provide the event coordinator with a link to a negotiated rate. You can offer links to specific product types or properties.
What Are You Offering?
Think about what you are offering the guest. Is it an amazing rate on a two-night, mid-week package in January? Or a special price on a limited number of lift tickets? Is it a lodging sale only available to a targeted segment of guests? Or perhaps a group rate for a specific event?
You can create a targeted URL to direct the guest to exactly what you want them to view. Here are three examples:
Let’s say that you want to offer discounted lift tickets with yielded rates. By providing a link such as the below example, you can direct the guest to your YieldView calendar where they can easily select and purchase tickets.
2. Product Category
It may be relevant to steer the guest to a product category page. For example, if you know a guest has lift tickets booked, you could send a follow-up email offering lessons. Displaying all lesson products on the page will give the guest choices to fit their needs.
You can also entice the guest with a link to a promotion. In this example, we’ve also enabled Force Choice, which gives the guest easy-to-compare lodging options in a pop-up window.
How Do You Create a Direct URL?
You’re not limited to these options. These are just a few examples of how you can incorporate direct URLs into your marketing campaigns to lead guests exactly where you want them to go. If they can easily book what you are offering, you can directly increase your revenue.
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