Trends & Insights

OCCUPANCY AND BOOKINGS SLIDE; REVENUES HANGING ON AT WESTERN MOUNTAIN SKI RESORTS

Meager snowfall at most western ski resorts during January has led to a drop off in bookings for the remainder of the ski season as lodging properties maintain a tenuous hold on revenues. The downturn was reported this morning by Inntopia in their monthly DestiMetrics Market Briefing to participating lodging and marketing organizations. As of …

BOOKINGS DROP, RATES PICK UP, BUT WINTER OCCUPANCY REMAINS STRONG AT SOUTHEAST DESTINATION RESORTS

After a late summer and fall impacted by destructive hurricanes, vacation destinations throughout the Southeast recovered during December with healthy increases in both occupancy and revenues despite a booking pace that dropped during the month for the remainder of the winter season. As of Dec. 31, actual occupancy during December among participating destinations was up …

Snowfall Challenges Cause Slowing in Occupancy; Winter Season Revenues Remain Up

Denver, Jan. 16, 2018—Many western mountain resorts struggled throughout December with a combination of below average snowfall and shifts in school breaks, which together caused a dip in occupancy and revenues for the month. According to the most recent data released by Inntopia in their monthly DestiMetrics Market Briefing, as of Dec. 31, aggregated occupancy …

Southeast Destination Lodging Continues to Benefit from High Occupancy

According to the most recent aggregated data released by Inntopia in their monthly DestiMetrics Market Briefing, as of Nov. 30, participating southeast destinations are recovering nicely from the season of storms with improving strength in both occupancy and revenues. For the month of November, actual occupancy was up a sharp 8.9 percent, which offset the …

Snowfall May Be Down, but Revenues are Up at Western Mountain Resorts

While many western mountain regions are struggling to make snow, based on data released by Inntopia in their monthly DestiMetrics Market Briefing, resorts are not experiencing a negative impact on their bookings as of Nov. 30. For the month of November, occupancy was up 7.1 percent and revenues were up 11.4 percent compared to the …

The ultimate guide to marketing before, during, and after the holidays.

Whenever the holidays approach, marketers always find themselves asking the same questions: "Should we send something about the holidays, or not?" "When should we send it?" "Are there days, times, words, etc. we should avoid?" "Should we expect open rates and conversions to go down, or up?" Well, here at Inntopia, our Marketing Cloud CRM has been used by hundreds …

Lodging Occupancy and Revenue in Southeast Take Hit Post Hurricanes

Lodging occupancy and revenue in the Southeastern U.S. both took a dip during the month of September in the wake of the hurricanes that swept through the region. According to data collected, analyzed and distributed by Inntopia in their monthly DestiMetrics Market Briefing yesterday, as of Sept. 30, aggregated actual occupancy for September among participating …

Autumn Strength Boosts Overall Summer Occupancy at Western Mountain Destinations

The booking pace picked up during September for the last two months of the summer and it looks pretty likely that the summer of 2017 will set the seventh consecutive occupancy record. Overall occupancy at western mountain destinations for the six summer months encompassing April through October were buoyed up by bookings made in September for …