Marketing

Ski Daddy and Inntopia, Sitting in a Tree
New Client: A Big Welcome to Ski Daddy

Big groups have been a vital part of the ski industry for years. Resorts love group business because it tends to be planned and confirmed far in advance, and it sometimes fills in off-peak and mid-week demand. Plus, the groups show up even if the snow isn't quite epic. Wholesalers and tour operators spend a lot …

Five Steps to Double Your Resort’s Average Booking Size

Have you ever watched an interview with the coach of a sports team before the game starts? They often go like this: Reporter: What does your team need to do to win this game, coach? Coach: If we can score, and keep the other team from scoring, I think we have a shot. Reporter: Thanks, Coach. He has presented …

iTrip logo image
New Business Intelligence Partner: Hey, iTrip!

iTrip is an online vacation rental management business that has been offering a competitive advantage to property managers for a long time. In many of their markets, that advantage is growing because iTrip franchisees are now eligible to contribute data to their destination's Inntopia BI database and get access to the powerful Destimetrics platform in return. We're …

Boyne Resorts Chooses Inntopia to Drive Sales and Increase Revenue Per Booking

LODGING, ACTIVITY, AND PACKAGE OFFERINGS TO GO LIVE THIS SUMMER. Boyne Resorts, the Michigan-based ski and summer resort group, has announced a partnership with Inntopia that will enable them to offer their many lodging and activity options in a single, easy-to-use interface on their resorts’ websites. Boyne has been using Inntopia’s Marketing Cloud since 2008, and began …

Inntopia Welcomes New Hires Terry Trail and Donnie Clapp

Inntopia is proud to announce the recent hiring of Terry Trail as Product Manager. Originally from New Hampshire, Terry has lived in Boston for the past decade where she worked at various software companies, including Runkeeper, LevelUp, and Bullhorn, Inc. “A lot of my experience is in program and project management, as well as Agile methodology, …

Three Big Additions to the Marketing Cloud Insight Portal

We're excited to announce that as of Thursday morning, our latest release of the Insight portal will now be live with three exciting enhancements. These improvements enable unprecedented access to your data through custom list building tools, performance dashboards, and powerful intelligence visualizations. NEW: List Builder First is our brand new list builder. This release is a …

Inntopia Selected by Treetops Resort for CRM and eCommerce Solutions

Treetops Resort, the Midwest's "must-play" golf resort, announced a partnership today with Inntopia, the Vermont-based provider of innovative marketing, commerce, and business intelligence solutions for the travel industry. Treetops Resort will use Inntopia's Marketing Cloud to automate its CRM and email marketing campaigns, as well as the company's Commerce platform to begin selling rooms, tee …

Brands Taking a Stand!

Increasingly, brands are using their power to create change in the world, often via environmental, social, or political activism. How and when can this be effective for the business and the cause? Can you improve both the world and your bottom line? And what are the risks? A question and answer session will follow the …

Corey Ryan Reviews Inntopia Marketing Cloud at INSIGHT

The last year has been a big one for the Ryan Solutions team as they joined the Inntopia family and rebranded to the Inntopia Marketing Cloud. Corey Ryan talks about the latest and greatest changes with their platform and what’s coming down the pipeline with new technology, integrations, and features to help marketers turn what they …

Behind the Scenes for Slopefillers’ Upcoming Rebrand

What started as a side project in 2010, SlopeFillers has become a trusted name in resort marketing ideas used by thousands of marketers each week. Now, in 2017, the site will be making it’s largest pivot ever in both strategy and style. Join Gregg Blanchard for a behind-the-scenes tour of marketing mistakes, lessons, and successes …