Announcement

Inntopia’s Burlington Office Welcomes Three New Members in July

Njama Braasch Inntopia proudly welcomes Njama Braasch as a SQL DBA/Developer. Prior to Inntopia, Njama was Senior Database Administrator / Information Systems at Loanbright, Inc. for 14 years, and Software Developer at Everbank for two years. He attended the University of Vermont with a major in Mechanical Engineering. Najma is now working on his Certified Information …

Trish Buyer is Inntopia SVP Finance and Systems Operations

Inntopia is pleased to announce that Trish Buyer is transitioning to a new, full-time role as Senior Vice President Finance and Systems Operations. In the new position, she will head the accounting finance team including Glenn Crowell, Controller, Robin Carey, Accounting Manager, and Leslie Whitaker, Administrative and Office Manager. She will continue to focus on …

Inntopia to Showcase New Marketing and Commerce Solutions at HITEC 2017 in Toronto

Inntopia, the most innovative technology provider in the destination travel industry, is pleased to unveil its revamped platform at HITEC on June 26-29 in Toronto, Ontario. The fully-integrated system includes Inntopia Marketing and Commerce solutions that empower resorts, hotels and attractions to reach the right guests at the right time with the right offer. Inntopia’s industry-leading …

Pam Mackenzie Joins Inntopia as SVP Employee and Partner Engagement

Pam Mackenzie joins the Inntopia Management team as Senior Vice President, Employee and Partner Engagement. Her role includes employee recruitment and retention across the entire organization, working directly with employees and their managers to evaluate skill sets, their “living culture,” and creating a learning culture. Pam is an established leader with a strong track record developing and …

Joe Anderson is New Scrum Master for Inntopia Innsanity Team

Inntopia is proud to announce the recent addition of Joe Anderson as Scrum Master for the Innsanity Software Development team. Joe works out of the Portland, Maine office. A Certified Scrum Master and Certified Scrum Product Owner from the Scrum Alliance, Joe is an advocate for Agility (Information Systems Development) beyond the engineering teams with deep knowledge of …

Boyne Resorts Chooses Inntopia to Drive Sales and Increase Revenue Per Booking

LODGING, ACTIVITY, AND PACKAGE OFFERINGS TO GO LIVE THIS SUMMER. Boyne Resorts, the Michigan-based ski and summer resort group, has announced a partnership with Inntopia that will enable them to offer their many lodging and activity options in a single, easy-to-use interface on their resorts’ websites. Boyne has been using Inntopia’s Marketing Cloud since 2008, and began …

Amber Pacheco is New Inntopia Product Owner

Amber Pacheco recently joined Inntopia as Product Owner and will work mainly from the Burlington office. She’s been in product development for many years, most recently at SmashFly, but also at TripAdvisor on the Vacation Rentals team, Monster on the Employer team, and BrassRing (now IBM). She has served as product owner and product manager for …

Inntopia Selected by Treetops Resort for CRM and eCommerce Solutions

Treetops Resort, the Midwest's "must-play" golf resort, announced a partnership today with Inntopia, the Vermont-based provider of innovative marketing, commerce, and business intelligence solutions for the travel industry. Treetops Resort will use Inntopia's Marketing Cloud to automate its CRM and email marketing campaigns, as well as the company's Commerce platform to begin selling rooms, tee …

Vermont: A Small State with A Big Brand

Vermont: the “Small State with the Big Brand.” Indeed, the Vermont brand fares well in the marketplace; the state is perceived as attractive, simple, authentic, and pristine (1). Additionally, many residents of the 14th state take pride in shopping locally and in supporting Vermont start-ups, which in turn contributes to elevating Vermont brands from grass-roots to the …

How Big Season Passes Power the Mountain Community

The influx of “Big Pass” offerings has forever changed the North American ski resort industry, and more recently made an entrance into European resorts. In light of the recent mergers and acquisitions, and the growing market power of skiing empires, what can one expect for the mountain community? How is the pricing strategy actually developed? What are the risks …